January 5, 2023

The School of Communication of the The Hang Seng University of Hong Kong held a seminar titled “The Development of the Metaverse and its Application in the Field of Communication” on 5 January 2023, attended by elites from academia and the related industry.

The meeting started with a welcome speech by Professor Ronald Chiu, Associate Dean of the School of Communication. He expressed that metaverse is mainly the creation of a decentralized 3D virtual environment. It is to apply a variety of advanced communication carriers such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and blockchain to create an artificial and diversified virtual world. He pointed out that although the development of the metaverse has unlimited prospects, it also faces some challenges, such as how to troubleshoot problems with physical devices, how to expand the application level of the metaverse, how to protect the right of privacy, and how to avoid user addiction and other issues.  

The guests then offered valuable opinions on the relationship between metaverse and AR, VR, AI, and the development of NTF, and conducted in-depth discussions on the challenges facing the metaverse, such as whether the technology is in place, cost-effectiveness, government regulations and political environment constraints.

The keynote speakers at the seminar included Dr Samuel Fong (Executive Director of D&R Asia Limited), Dr Colin Lee (Founder at Digital Awakens VC, Digital BuildRise), Ms Becky Wong (Co-founder & COO of INDEX GAME), Mr Jo Ho (Head of Business Innovation) and Dr Keith Cheung (Associate Professor, School of Communication).