25 January 2017
School of Communication, Department of Marketing and Executive Development Centre of Hang Seng Management College (HSMC) co-hosted a marketing sharing talk named “Mobile Creative Space” delivered by Ms Kitty Lun, Head of Creative Shop (Greater China), Facebook,on 25 January 2017.
Ms Kitty Lun was named one of the top 10 Distinguished Women of the Year and awarded the New York Festivals Creative Achievement Award. She is a veteran of creative talent with extensive work experience,joining various international marketing agencies in China, Hong Kong and Taiwan, including McCann, Euro RSCG, Arnold and Lowe.
Sharing with HSMC students her professional insights on the importance of innovative marketing strategy of Facebook, Ms Kitty Lun demonstrated how to establish creative ideas for her clients’ business growth. She also developed tools to improve the quality of advertisements on Facebook and strengthen connections with the customers.