• School of Humanities & Social Science

    • Ms Rosalie WOO Yan Yin （鄔欣燕女士）
    PDPA (CUHK)
    PGDE (HKU)
    MPhil (CUHK)
    BSSc (CUHK)

    CFA

    Senior Lecturer
    Department of Economics and Finance

    Tel : (852) 3963 5421
    Email :
    yywoo@hsu.edu.hk


    Ms Woo is a Senior Lecturer in the Department of Economics and Finance at the Hang Seng University of Hong Kong since 2008. Specializing in personal finance and financial management, she brings a wealth of knowledge and expertise to her students. Ms Woo’s commitment to excellence in education is evident through her receipt of the HSUHK Teaching Excellence Awards for both the 2019/20 and 2023/24 academic years.

    Ms Woo is keen on integrating service-learning and emerging technology, such as generative AI, in her teaching pedagogies. By incorporating generative AI tools in service-learning projects, she empowers her students to explore diverse perspectives and foster critical thinking, equipping them with the skills needed to navigate an increasingly digital financial landscape.

    Professionally, Ms Woo is a CFA charterholder.

    Research and Teaching InterestsIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
    TopResearch and Teaching Interests
    • Microeconomics, Macroeconomics, Personal Finance, Financial Management, Financial Education, Generative AI in Education
    TopIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
    Publications:
    • Wan, K., Woo, Y. Y., & Ho, G. T. S. (2025). Enhancing Service-Learning Through Generative AI: a Mixed-Methods Study on Educational Game Design in a Finance Course.Cogent Education, 12(1). https://doi.org/10.1080/2331186X.2025.2592370
    Conference Presentations:
    • Woo, Y. Y. and Wan, K. (2024) Integrating Generative AI into Service-Learning: Enhancing Student Learning and Financial Literacy for the Elderly Through Game-Based Activities, 8th International Academic Conference on Education, Oxford, United Kingdom 2024.
    • Chau, T.W. and Woo, Y.Y. (2017) Assimilation of Chinese Immigrants in the US Labour Market, 29th CESA International Conference on the Chinese Economy, Perth, Western Australia 2017.