• Department of English

    • Dr Lexie HUANG （黃嵐博士）
    PhD (HKBU)
    MA (Southwestern University of Finance and Economics)
    BSc (Wuhan University of Technology)

    Assistant Professor
    Department of Marketing

    Tel : (852) 3963 5388
    Email :
    lexiehuang@hsu.edu.hk


    Dr Lexie Huang is a dedicated scholar in the field of consumer behavior. Her research centers around understanding consumer perceptions of advanced technologies utilized in sales and service encounters, such as artificial intelligence, humanoid robots, and the metaverse. Her work has been published in the prestigious Journal of the Academy of Marketing Science, and also presented at esteemed global academic conferences, including the American Marketing Association, the Association of Consumer Research, and the European Marketing Academy. Dr Huang has taught the course Event Marketing to undergraduate students. She is committed to contributing to the future of marketing by exploring the potential of new technologies in improving consumer acceptance and satisfaction, and also to cultivating and inspiring global marketing talents.

    Research and Teaching InterestsIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
    TopResearch and Teaching Interests
    • Applications of Artificial Intelligence and Robot in Marketing
    • Anthropomorphism
    • Language in Marketing
    TopIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
    • Huang, L.L., Chen, R.P. & Chan, K.W. (2024). Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters. Journal of the Academy of Marketing Science, 52, 955–975.