CMT3014 - Online Branding Communication
|Year of Study:||3|
|Prerequisites:||BJC2002 Communication Theories|
This module adopts an approach of integrating and promoting analytic tools for digital mobility, social marketing, brand engagement, and online communication. It aims to inspire students with a good understanding of the interdependence among integrated marketing communication, effective and efficient O2O services, and digital strategic planning in order to cultivate cross-functional but related intelligent synergy in communication with multimedia content as well as story in local contexts.
Upon completion of this module, students should be able to:
- explain the online branding concept, process and related techniques;
- discuss the different types of online marketing strategies;
- analyse key metrics for measuring digital marketing success; and
- develop a branding communication campaign plan using online, digital and social media methods.