BJC2002 - Communication Theories

Year of Study:2
Credit Units: 3
Duration: 45hours
Prerequisites: Nil
Module Description
This module introduces students to communication theories with an emphasis on mass communication theories. Students will be exposed to a variety of theoretical perspectives in mass communication – scientific approach and critical theory, but the main focus will be on social scientific approaches to the study of mass communication.
Learning Outcomes
Upon completion of this module, students should be able to:
  1. describe the basic mass communication theories that guide the understanding of the effects and roles of mass media;
  2. interpret media message from various perspectives, all through the use of mass communication theories;
  3. illustrate deeper understanding of the personal and cultural role of the mass media industries; and
  4. analyze how communication theories are applied to the technologies and industries of their future careers.