BJC2211 - Political Communication

Year of Study:2
Credit Units: 3
Duration: 45hours
Prerequisites: Nil
Module Description
The module aims to examine the relationship between the mass media and political processes. It examines a range of interconnected issues concerning the politics/mass media relationship: media and political influence, political marketing, news management and political advertising, political reporting, the 'crisis' of current civic communications and media and war.
Learning Outcomes
Upon completion of this module, students should be able to:
  1. explain the basic concepts of political communication and identify its challenges in the mediated age;
  2. identify the vital role of the media in the development of political events;
  3. illustrate the characteristics of political advertising and public relations; and
  4. analyze both domestic and international political campaign strategies.