BJC2214 - Media Production and Advertising

Year of Study:2
Credit Units: 3
Duration: 45hours
Prerequisites: Nil
Module Description

This module aims to instruct students in the knowledge and practices of media production in advertising. Students will learn media production, creative writing and visual design for advertising. Social impact and the latest development of advertising will also be examined. Students will analyze the concepts and skills taught in the module in accordance with practical concerns of advertising industry.

Learning Outcomes

Upon completion of this module, students should be able to:
1. identify the principles and strategic roles of media production in promotion
2. apply media writing techniques, visual design, and media production skills in the field of advertising
3. evaluate real cases of advertising production
4. examine the social and cultural impact of advertising