19 March 2014
Visit to Strategic Public Relations Group
In order to enhance students’ understanding of Public Relations, the School of Communication conducted a visit to Strategic Public Relations Group (“SPRG”). Led by Prof. Meily Cheung, Deputy Programme Director of BJC and other BJC professors, 23 students paid a visit to the SPRG Office in Admiralty and received warm welcome from Mr. Richard Tsang, founder and chairman of SPRG. Mr. Tsang gave a presentation on the topic “Keys to a Successful PR Campaign”. He explained the challenges in Public Relations. Students actively asked questions and had a fruitful experience.