29 October 2015

A seminar on “Branding Strategy in the Era of Mobile Networking” was held on 29 October 2015 at the Hong Kong Central Library, co-organised by The International Institute of Management, Hang Seng Management College, the Support and Consultation Centre for SMEs of the Trade and Industry Department and The Hong Kong General chamber of Small and Medium Business. Dr Susanna Kwok, Assistant Professor from Department of Marketing of HSMC, was invited as one of the speakers and shared on the topic “Brand building in the interactive digital ecosystem”. The audience was enriched with brand management knowledge on social platforms.