• Teaching & Learning

    • Ms. YEUNG Kwan Yu, Karen 楊筠瑜女士
    Dr Karen YEUNG （楊筠瑜博士）
    DBA (University of Newcastle)
    MBA (Australian National University)
    PGDE (Hong Kong Polytechnic University)
    BA (City University of Hong Kong)

    BBA-MKT Associate Programme Director
    Senior Lecturer
    Department of Marketing

    Tel : (852) 3963 5141
    Email :
    karenyeung@hsu.edu.hk


    Dr Yeung is a senior lecturer of The Hang Seng University of Hong Kong. She has experience in teaching Principles of Marketing, Marketing Strategy, Marketing Research, Introduction to Business, and International Business. Her research interests are in social media and consumer behavior.  

    TopIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
    Journal Article
    • 2020, Lo, W. T., Chan, H., Tang, F. and Yeung, K. Y., "Consumer Ethics: Insights from Business Professionals", Asia Pacific Journal of Marketing and Logistics, 32(3), 664-680. https://doi.org/10.1108/APJML-07-2018-0273
    • 2016, Yeung, K. Y., & Stanton, J., "An Exploratory Study of Hong Kong Consumers’ Use of Social Network Sites (SNS) for Product Information Search", Global Business & Economics Anthology, 2, 181-193