26 September 2020

A team of four Year-4 students of the Bachelor of Journalism and Communication (Honours) (BJC) programme of the School of Communication (SCOM), namely Ms CHAN Cheuk Sze, Ms CHAN Hiu Tung, Ms CHOI Kam Ling and Ms NG Yuen Yung, won the Professional Market Analysis Award in the Hong Kong Creative PR Competition 2020. The competition lasted from November 2019 to April 2020. It was hosted by the Hong Kong Creative PR Competition Committee in partnership with the Business-School Partnership Programme (BSPP) of the Education Bureau (EDB).

Students who joined the competition were required to conduct reliable market research and present to enterprises an effective and feasible public relations proposal, including but not limited to manuscript writing, media relations management, production of promotional materials and organisation of promotional activities.

The Professional Market Analysis Award was presented to the four students at the Award Presentation Ceremony held on 26 September 2020 as a recognition of the efforts and professionalism of the students.