HSUHK launches Junzi Corporation Project to promote business ethics
Communications and Public Affairs Office,News,School of Business |
Friday February 27th, 2026

27 February 2026 

The Hang Seng University of Hong Kong (HSUHK) has announced that applications are now open for the 15th Junzi Corporation Project. This flagship initiative invites Hong Kong-based companies to participate in promoting business ethics and social responsibility. Inspired by the “Junzi” character and its five virtues: Ren (Benevolence), Yi (Righteousness), Li (Propriety), Zhi (Wisdom), and Xin (Trustworthiness) – the Project continues to serve as an ethical compass for organisations in pursuing sustainable growth and building long-term trust with stakeholders.

Since 2011, HSUHK has conducted the annual Junzi Corporation Survey and presented the Junzi Corporation Awards to recognise enterprises that uphold high ethical standards while achieving profitable and sustainable operations. Celebrating its 15th year, the Project has garnered strong support from enterprises of various sizes and steadily expanded its influence. This year, it is supported by esteemed partners including the Chief Happiness Officer Association, Federation of Hong Kong Industries, Hong Kong Business Ethics Development Centre, Cyberport and the Hong Kong General Chamber of Commerce, all working together to promote ethical business practices.

In addition to the existing “Junzi Corporation Award” and “Junzi Corporation Award (Small and Medium Enterprise)”, two new award categories have been introduced to honour organisations that generate social impact and serve the community through value-driven efforts, namely the “Social Enterprise” and “Charitable Organisation” categories.

To coincide with the 15th Junzi Corporation Project, the organising committee will host the “Forum on Responsible AI and Cybersecurity” on 5 March 2026. The event will explore how ethical principles can guide the development of emerging technologies and will feature themed presentations, a panel discussion, a live AI showcase tour and networking opportunities. Interested participants are encouraged to register through the designated online registration link.

Click here for more details about the 15th Junzi Corporation Project and “Forum on Responsible AI and Cybersecurity”.

Applications are now open for the 15th Junzi Corporation Project. This flagship initiative invites Hong Kong-based companies to take part in promoting business ethics and social responsibility
Since 2011, HSUHK has conducted the annual Junzi Corporation Survey. Picture shows the Junzi Corporation Awards Presentation Ceremony from last year.
To coincide with the 15th Junzi Corporation Project, the organising committee will host the “Forum on Responsible AI and Cybersecurity” on 5 March 2026.