22 October 2025 

On 22 October 2025, the Institute of Knowledge Exchange (IKE), in collaboration with the Centre for Quality Standard and Management (CQSM), forged strategic alliances with prominent Shanghai-based organisations to deepen industry-academia synergy and drive transformative knowledge exchange.

Led by Dr John Leung, Director of IKE, and Professor Gavin Chau, Co-Director of CQSM, a University delegation engaged in substantive discussions with Forbes China to launch a prestigious brand awards competition and industry forum. These initiatives will celebrate excellence in brand management among Asia’s leading consumer brands while fostering dynamic platforms for valuable industry engagement opportunities.

IKE has also partnered with Shanghai Disney Resort to design a range of comprehensive talent development programmes, including internships, extended professional placements, and short-term leadership courses.