Mr YU Ho Lam, Paul (余浩霖先生)
MSSc in Advertising (The Chinese University of Hong Kong)
BSc (Hons) in Chemistry (The University of Hong Kong)

Part-time Lecturer
School of Communication

電郵 :

Paul Yu has worked for some of the top creative agencies in Hong Kong - including DDB, Leo Burnett, BBDO and DDB. Paul's work was highly awarded in both creative and effectiveness award shows, including the well-known Grand Kam Fan, Grand Effies, Cannes Lions, Spikes, One Show and London International.  It is a proof of Paul's remarkable ability and maturity to deliver creative yet effective advertising campaigns.

Some of his best-known campaigns include McDonald’s “Big Mac Karaoke”, “Toy Museum”, “I’m Amazing 2” & “Jack the Dipper HKTV Hi-Jack”; Vitasoy “Stand by me”; Vita Milk Tea “HK Slang”; Mannings “Care-Christmas”.

With child-like curiosity and bravery, Paul took a baby step towards a new chapter in his advertising career – founded a boutique advertising agency HAPPICORNER, providing a new model of happy advertising and creative solutions.

Working ExperienceTeaching ExperienceCreative Awards (in-brief)
TopWorking Experience
  • Co-founder, HAPPICORNER
  • Senior Creative Director / Creative Director /Associate Creative Director, DDB HK
  • Senior Copywriter, LB HK
  • Copywriter, Grey HK
  • Copywriter, BBDO HK
  • Copywriter, FCB HK
  • Copywriter, Euro RSCG HK
TopTeaching Experience
  • Guest Teacher, Practical Marketing Management, MBA, Open University of HK (Giving lectures on Advertising, Strategy planning and Production)
  • Guest Speaker, Division of Communication, College of International Education, HK Baptist University (Giving lecture on Advertising and Ideation)
  • Guest Teacher, Jockey Club Ti-I College (Giving lectures on Advertising appreciation)
TopCreative Awards (in-brief)
  • 2016 TVB Most Popular TV Commercial Awards
  • 2016 TVB Most Popular TV Commercial Awards
  • 2016 Markies Awards – Gold
  • 2015 TVB Most Popular TV Commercial Awards
  • 2015 Markies Awards – Gold
  • 2015 HK4As Kam Fan Awards – Silver
  • 2012 EFFIE Awards – Grabd EFFIE / Gold
  • 2010 Cannes Lions – Silver
  • 2010 Spikes Asia – Bronze
  • 2009 HK4As Kam Fan Awards – Grand Kamfan / Gold
  • 10th China Times Advertising Awards – Gold