Dr Kenneth KWONG (鄺家麒博士)
PhD (CityU)
BA (Hons) (CityU)

Assistant Professor
Department of Marketing
Programme Director of Master of Science in Entrepreneurial Management Programme
Co-Director of Chinese Family Succession Research Centre

電話 : (852) 3963 5588
電郵 :

Kenneth is an academic, consultant and trainer. He completed his doctoral training by research on consumer behaviour and has contributed to new knowledge development through scholarly publications in the areas of business ethics and marketing strategy. As a seasoned consultant, he often advises the public and private sector on branding, corporate identity, customer satisfaction, service quality and market positioning. These hand-on experiences have led to the writings of award-winning cases for learning and teaching. He is active in providing training on service excellence and a commentator on marketing practices. He gives instruction on a range of marketing courses including business-to-business marketing and entrepreneurial marketing. To recognise his good teaching and dedication to learning, Kenneth is named as one of the best teachers by the University.

Research and Teaching InterestsIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc)Research Grants and AwardsBusiness and Professional Engagement (including membership)
TopResearch and Teaching Interests
  • Business Ethics, Entrepreneurship, Family Succession, Marketing Channels, Marketing Strategy
TopIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc)
Kwong, K. K., Li, J. J., Cheung, V. Y. S., Ng, V. V., & Ho, J. N. Y. (2021). Peninsula: Behind the sustainable luxury journey of the brand. Academy of Asian Business Review, 7(2), 101-122.
TopResearch Grants and Awards
  • Principal Investigator, Familiness and sustainability: Cohesiveness, commitment and confidence. Legacy Academy Limited and UGC Research Matching Grant Scheme (the 11th processing cycle).
  • Principal Investigator, Workplace happiness. CHO Association Limited and UGC Research Matching Grant Scheme (the 10th processing cycle).
  • Principal Investigator, Managing the diversities of family business succession in Greater China: Are there any commons and differences in practices at Hong Kong, Taiwan, and China. Asia Pacific Elite Wealth Management Institute Limited and UGC Research Matching Grant Scheme (the 5th processing cycle), 2020-2023.
  • Principal Investigator, Effects of self-brand congruity and independent self-construal on brand experience and customer loyalty. Harbour Light Technology Limited and UGC Research Matching Grant Scheme (the 3rd processing cycle), 2020-2022.
  • Co-Investigator, Start-up and SME resource centre, Strategic Development Grant, The Hang Seng University of Hong Kong, 2020-2021.
  • Principal Investigator, Management case series: Education, training, and teaching as a liberal art, Shao Ming Lo Foundation, 2017-2019.
  • Co-Investigator, Case centre for business education, Strategic Development Grant, The Hang Seng University of Hong Kong, 2017-2019.
  • Recipient, The HSUHK Teaching Excellence Awards
TopBusiness and Professional Engagement (including membership)
Consultation Projects
  • Hong Kong Ferry (Holdings) Co. Ltd.: Blue Ocean Strategy: Marketing New Services; Quality Customer Service Training Workshop: Creating a Delightful Service Experience
  • Hong Kong Jewelry Manufacturers’ Association: Research of Up-to-date Referential Models of Best Practices of Jewelry Design & Service Design of Hong Kong Jewelry Industry
  • Hoya Lens Hong Kong Ltd.: An Eyes’ Health Survey of Children in Grass-roots Families
  • Hongkong Post, HKSAR: Retail Transformation Programme
  • Hong Kong Professionals and Senior Executive Association: Hong Kong Social Harmony Survey
  • HYFCO Travel Agency Limited: Crisis Management Workshop for Service Industries
  • Kai Shing Management Services Ltd.: Resident Satisfaction Survey
  • Karrie International Holdings Limited: A Study of Restaurant Sector in the Hong Kong Market
  • Lands Department, HKSAR: Customer Satisfaction and Opinion Survey for Lands Administration Office
  • Leisure and Cultural Services Department, HKSAR: Service Enhancement Project in Swimming Pools of LCSD
  • Long Win Bus Co. Ltd.: Passenger Satisfaction Survey
  • Luk Fook Holdings Company Limited: Market Positioning, Customer Preferences, and New Product Development of Luk Fook Jewellery
  • SGS Hong Kong: Customer Satisfaction Survey on SGS’s Testing Services
  • Sun Hung Kai Properties: Consumer Survey of Hong Kong Outbound Tourists, Hong Kong Travel Expo, East Point City
  • Transport Department, HKSAR: Study on Outlying Islands Ferry Services
  • Academy of Marketing Science (AMS)
  • Australia & New Zealand Marketing Academy (ANZAMC)