Dr Fiona TSE (謝倩甄博士)
Assistant Professor
Department of Marketing

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Dr Fiona Tse obtained her Bachelor of Business and Master of Marketing from Griffith University, Australia and Doctor of Philosophy in Marketing from Hong Kong Baptist University.   She has several years of teaching experience in introduction to marketing, consumer behaviour, integrated marketing communications, business ethics and corporate social responsibility, etc.   Dr Tse’s research interests focus on marketing channel strategy, channel relationship, digital platform, and international business. She has published papers in Industrial Marketing Management which is a top international refereed journal specialising in B2B marketing.

Research and Teaching InterestsIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
TopResearch and Teaching Interests
Digital Marketing, Branding Management, Integrated Marketing Communication, Retail and Channel Marketing
TopIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
Leung, W.K.S., Cheung, M.L., Cheung, C.M.K., Tse, S.Y., Yusrini. L., & Shi, S. (in press).  The role of virtual reality interactivity in building tourists’ memorable experiences and post adoption intentions in the COVID-19 era, Journal of Hospitality and Tourism Technology. Zhang, T. J., Tse, S. Y., Wang, D. T., & Gu, F. F. (2021). The effect of distributors' relationship exploration on relationship quality under market uncertainty. Industrial Marketing Management, 93, 344-355. Tse, S. Y., Wang, D. T., & Zhang, T. J. (2019). The effects of distributor relationship commitment and relationship exploration on opportunism: The moderating roles of exchange uncertainties and network factors. Industrial Marketing Management, 83, 301-313.