Introduction to Corporate Communication, Campaign Planning and Management, Crisis and Issues Management, Corporate Social Responsibility and Sustainability, News and Media Translation |
- Xu, X. Y., & Zhao, M. M. (2020). Dramatization of mediated brand communication: Exploring storytelling strategies of sponsored content on WeChat Public Accounts (WPAs). IAMCR, 12-16 July. (Online).
- Zhao, M. M., & Xu, X. Y. (2020). Are likers all buyers? Effects of storytelling strategies of WeChat’s sponsored content on Chinese millennials’ brand favorability, purchase intention and word-of-mouth. BledCom, 3-4 July. (Online).
- Zhao, M. M. (2019). Understanding corporate environmental communication in Greater China: A comparative study of Mainland China, Hong Kong and Taiwan. Paper presented at the IAMCR 2019 conference in Madrid, Spain, 7-11 July.
- Zhao, M. M. (2018). How to motivate Chinese public relations practitioners engage in CSR? Integrating institutional theory and the reasoned action approach. Paper presented at International Communication Association’s 68th Annual Post-Conference, Prague, Czech Republic, 29 May. [Best Paper Award]
- Zhao, M. M. (2014). How do leading companies in Greater China communicate their CSR practices through corporate websites? A comparative study of Mainland China, Hong Kong and Taiwan: 2008-2013. Paper presented at the Conference of the Association for Education in Journalism and Mass Communication (AEJMC), Montreal, Canada, 6-9 August.
- Zhao, M. M. (2013). The effect of electronic word-of-mouth (eWOM) platforms on perceived credibility, brand attitude and purchase intention: A study of Chinese young consumers. Paper presented at the Annual Conference of Taiwan Academy for Information Society, Hsinchu, Taiwan, 16 November. [Best Student Paper Award]
- Zhao, M. M., & Cheng, X. X. (2012). Invisible colleges within Chinese communication community: Patterns and trends of co-authorship in Mainland China, Hong Kong and Taiwan, 2006-2011. Paper presented at the Conference of the Association for Education in Journalism and Mass Communication (AEJMC), Chicago, USA, 8-12 August.
- Zhao, M. M., & Mao, Z. F. (2011). What motivates Chinese people to tweet? A uses and gratifications perspective of micro-blogging in China. Paper presented at the 9th Annual International Conference on Communication and Mass Media, Athens, Greece, 16-19 May.
- Mao, Z. F., & Zhao, M. (2011). Weibo in China: Loneliness and self-esteem as predictors of micro-Blogging uses and gratifications. Paper presented at the International Telecommunications Society Asia-Pacific Regional Conference, Taipei, Taiwan, 26-28 June.
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- Lindstrom, M. (2011). Brandwashed: Tricks companies use to manipulate our minds and persuade us to buy. New York: Crown Business.
⾺丁·林斯特龍(2013 年 1 ⽉) 《品牌洗腦》。中信出版社。ISBN: 9787508637396.
- Isaacson, W. (2011). Steve Jobs. New York: Simon & Schuster.
沃爾特·艾薩克森(2011 年 10 ⽉) 《史蒂夫·喬布斯傳》(合譯)。中信出版社。ISBN:9787508630069.
- Lindstrom, M. (2010). Brandsense: Sensory secrets behind the stuff we buy. New York: Free Press.
⾺丁·林斯特龍(2011 年 4 ⽉) 《感官品牌》。天津教育出版社。ISBN:9787530963951.
- Sullivan, L. (2008). Hey Whipple, squeeze this: A guide to creating great advertising (3rd Ed.). Hoboken, NJ: John Wiley & Sons, Inc
路克·蘇利⽂(2010 年 12 ⽉) 《⽂案發燒》(第三版)。中國⼈民⼤學出版社。ISBN:9787300130668.
- Gaynor, G. H. (2003). What every new manager needs to know: Making a successful transition to management. New York: AMACOM.
傑勒德·H·蓋納 (2009 年 6 ⽉) 《不⼩⼼做了中層》。中信出版社。ISBN:7508615808.
- Lindstrom, M. (2008). Buyology: Truth and lies about why we buy. New York: Doubleday.
⾺丁·林斯特龍(2009 年 3 ⽉) 《買》。中國⼈民⼤學出版社。ISBN:9787300101057.
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