Introduction to Corporate Communication, Campaign Planning and Management, Crisis and Issues Management, Corporate Social Responsibility and Sustainability, News and Media Translation

Corporate Communication, Crisis Communication, CSR & Sustainability

• Xu, X. Y., & Zhao, M. M. (2020). Dramatization of mediated brand communication: Exploring storytelling strategies of sponsored content on WeChat Public Accounts (WPAs). IAMCR, 12-16 July. (Online).
• Zhao, M. M., & Xu, X. Y. (2020). Are likers all buyers? Effects of storytelling strategies of WeChat’s sponsored content on Chinese millennials’ brand favorability, purchase intention and word-of-mouth. BledCom, 3-4 July. (Online).
• Zhao, M. M. (2019). Understanding corporate environmental communication in Greater China: A comparative study of Mainland China, Hong Kong and Taiwan. Paper presented at the IAMCR 2019 conference in Madrid, Spain, 7-11 July.
• Zhao, M. M. (2018). How to motivate Chinese public relations practitioners engage in CSR? Integrating institutional theory and the reasoned action approach. Paper presented at International Communication Association’s 68th Annual Post-Conference, Prague, Czech Republic, 29 May. [Best Paper Award]
• Zhao, M. M. (2014). How do leading companies in Greater China communicate their CSR practices through corporate websites? A comparative study of Mainland China, Hong Kong and Taiwan: 2008-2013. Paper presented at the Conference of the Association for Education in Journalism and Mass Communication (AEJMC), Montreal, Canada, 6-9 August.
• Zhao, M. M. (2013). The effect of electronic word-of-mouth (eWOM) platforms on perceived credibility, brand attitude and purchase intention: A study of Chinese young consumers. Paper presented at the Annual Conference of Taiwan Academy for Information Society, Hsinchu, Taiwan, 16 November. [Best Student Paper Award]
• Zhao, M. M., & Cheng, X. X. (2012). Invisible colleges within Chinese communication community: Patterns and trends of co-authorship in Mainland China, Hong Kong and Taiwan, 2006-2011. Paper presented at the Conference of the Association for Education in Journalism and Mass Communication (AEJMC), Chicago, USA, 8-12 August.
• Zhao, M. M., & Mao, Z. F. (2011). What motivates Chinese people to tweet? A uses and gratifications perspective of micro-blogging in China. Paper presented at the 9th Annual International Conference on Communication and Mass Media, Athens, Greece, 16-19 May.
• Mao, Z. F., & Zhao, M. (2011). Weibo in China: Loneliness and self-esteem as predictors of micro-Blogging uses and gratifications. Paper presented at the International Telecommunications Society Asia-Pacific Regional Conference, Taipei, Taiwan, 26-28 June.

• Chinese Journal of Communication (SSCI Journal)
• Telematics and Informatics (SSCI Journal)
• Communication & Society (TSSCI Journal)

• Best Paper in 2018 International Communication Association’s 68th Annual Post- conference: Voices of Chinese Scholars over the Last 40 years, Prague, Czech Republic
• HKSAR Government Scholarship Fund – Talent Development Scholarship 2014/15
• Best Student Paper in 2013 Annual Conference of Taiwan Academy for Information Society, Taiwan

• Lindstrom, M. (2011). Brandwashed: Tricks companies use to manipulate our minds and persuade us to buy. New York: Crown Business. ⾺丁·林斯特龍（2013 年 1 ⽉） 《品牌洗腦》。中信出版社。ISBN: 9787508637396.
•  Isaacson, W. (2011). Steve Jobs. New York: Simon & Schuster. 沃爾特·艾薩克森（2011 年 10 ⽉） 《史蒂夫·喬布斯傳》（合譯）。中信出版社。ISBN：9787508630069.
• Lindstrom, M. (2010). Brandsense: Sensory secrets behind the stuff we buy. New York: Free Press. ⾺丁·林斯特龍（2011 年 4 ⽉） 《感官品牌》。天津教育出版社。ISBN：9787530963951.
• Sullivan, L. (2008). Hey Whipple, squeeze this: A guide to creating great advertising (3rd Ed.). Hoboken, NJ: John Wiley & Sons, Inc 路克·蘇利⽂（2010 年 12 ⽉） 《⽂案發燒》（第三版）。中國⼈民⼤學出版社。ISBN：9787300130668.
• Gaynor, G. H. (2003). What every new manager needs to know: Making a successful transition to management. New York: AMACOM. 傑勒德·H·蓋納 （2009 年 6 ⽉） 《不⼩⼼做了中層》。中信出版社。ISBN：7508615808.
• Lindstrom, M. (2008). Buyology: Truth and lies about why we buy. New York: Doubleday. ⾺丁·林斯特龍（2009 年 3 ⽉） 《買》。中國⼈民⼤學出版社。ISBN：9787300101057.