年級:	2 / 3 / 4
學分:	3
時間:	45小時
先修單元:	Nil

This module aims to provide students an opportunity to analyse the general marketing concepts and apply the technologies to electronic commerce over the Internet.

Upon completion of this module, students should be able to:

1. determine the basic concepts of electronic commerce


2. analyse basic marketing concepts and strategies;


3. examine critically on information technologies that provide the basis for electronic commerce; and


4. investigate the information security aspects of electronic commerce.