BJC3202 - 企業傳訊寫作

學分: 3
時間: 45小時
先修單元: BJC3201 Introduction to Corporate Communication

or with the Instructor’s permission and upon endorsement of the relevant Chairperson and Programme Director
This module presents the basics of corporate communication writing and helps students improve their ability to write with clarity, brevity, simplicity, and humanity. Students are expected to learn the basic principles and techniques of good corporate communication writing through the writing process.
Upon completion of this module, students should be able to:

  1. explain the relationships of media and corporate communication;

  2. identify, explain and formulate media strategies for different organisations;

  3. describe and illustrate principal corporate writing techniques; and

  4. evaluate and criticise corporate communication writing critically.