BJC3202 - Corporate Communication Writing

Year of Study:3
Credit Units: 3
Duration: 45hours
Prerequisites: BJC3201 Introduction to Corporate Communication

or with the Instructor’s permission and upon endorsement of the relevant Chairperson and Programme Director
Module Description
This module presents the basics of corporate communication writing and helps students improve their ability to write with clarity, brevity, simplicity, and humanity. Students are expected to learn the basic principles and techniques of good corporate communication writing through the writing process.
Learning Outcomes
Upon completion of this module, students should be able to:

  1. explain the relationships of media and corporate communication;

  2. identify, explain and formulate media strategies for different organisations;

  3. describe and illustrate principal corporate writing techniques; and

  4. evaluate and criticise corporate communication writing critically.