• SHSS


    • TopIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
    • Yu, Q., Barnes, B. R. and Ye, Y. (2022) “Internal Market Orientation, Interdepartmental Relationships and Market Performance: The Pivotal Role of Employee Satisfaction”, European Journal of Marketing, ISSN 0309-0566 (in Press)
    • Peng, N., Chen, A., Barnes, B. R. and Kladou, S. (2022) “Cultivating a sense of belonging and promoting sports fans’ travel intentions: Sports tourism perspective”, Tourism Analysis, ISSN 1943-3999 (in Press).
    • Tang, T. L., Xie, T., Leung, T. K. P. and Barnes, B. R. (2022) “Asian Dimensions of Marketing: On the Concept of a Junzi Organisation”, Journal of Euromarketing, ISSN 1528-6967 (in Press).
    • Lee, L. W. Y., Sharma, P. and Barnes, B. R. (2022) “Adopting Big Data to Create an ‘Outside-In’ Global Perspective of Guanxi”, Journal of Business Research, Vol. 139, ISSN 01482963.
    • Shaalan, A., Tourky, M., Barnes, B. R., Jayawardhena, C., and Elshaer, I. (2021) “Arab Networking and Relationship Marketing: Is there a need for both?”, Journal of Business and Industrial Marketing, Vol. 36, No. 10, ISSN 0885-8624.
    • Berger, R., Barnes, B. R. and Silbiger, A. (2021) “Scale Development and Validation for Measuring Business-to-Business Wasta Relationships”, Journal of Business and Industrial Marketing, Vol. 36, No. 12, ISSN 0885-8624.
    • Abosag, I., Yen, D. A., Barnes, B. R. and Gadalla, E. (2021) “Rethinking Guanxi and Performance: Understanding the dark side of Sino-U.S. Business Relationships”, International Business Review, Vol. 30, No. 4, ISSN 0969-5931.
    • Silbiger, A., Barnes, B. R., Berger, R. and Renwick, D. (2021) “The role of regulatory focus and its influence on the cultural distance – Adjustment relationship for expatriate managers”, Journal of Business Research, Vol. 122, No. 1, ISSN 01482963.
    • Malik, A., Merunka, D., Akram, M. S., Barnes, B. R. and Chen, A. (2020) “Self‐concept, individual characteristics, and counterfeit consumption: Evidence from an emerging market”, Psychology & Marketing, Vol. 37, ISSN 0742-6046.
    • Zhou, L., Xu, S., Xu, H. and Barnes, B. R. (2020) “Unleashing the Dynamics of Product-Market Ambidexterity in the Pursuit of International Opportunities: Insights from Emerging Market Firms”, International Business Review, Vol. 29, No. 6, ISSN 0969-5931.
    • Berger, R., Barnes, B. R., Konwar, Z. and Singh, R. (2020) “Doing Business in India: The Role of Jaan-Pehchaan”, Industrial Marketing Management, Vol. 89, ISSN 0019-8501.
    • Leung, T. K. P., and Barnes, B. R. (2020) “Ethical Cronyism: An Insider Approach for Building Guanxi and Leveraging Business Performance in China”, Asia Pacific Business Review, Vol. 26, No. 2, ISSN 1360-2381.
    • Yu, Q., Barnes, B. R. and Ye, Y. (2020) “Investigating Internal Market Orientation: Is Context Relevant?”, Qualitative Market Research, Vol.23, No.3, ISSN 1352-2752.
    • Song, Y., Berger, R., Yosipof, A., and Barnes, B. R. (2019) “Mining and Investigating the Factors Influencing Crowdfunding Success”, Technological Forecasting & Social Change, Vol. 148, ISSN 0040-1625.
    • Yu, Q., Yen, D. A., Barnes, B. R. and Huang, Y. A. (2019) “Enhancing firm performance through internal market orientation and employee organisational commitment”, International Journal of Human Resource Management, Vol. 30, No. 6, ISSN 0958-5192.
    • Berger, R., Herstein, R., Silbiger, A., and Barnes, B. R. (2018) “Is Guanxi Universal in China? Some Evidence of a Paradox”, Journal of Business Research, Vol. 86, No. 5, ISSN 01482963.
    • Pham, T. S. H., Monkhouse, L. L. and Barnes, B. R. (2017) “The Influence of Relational Capability and Marketing Capabilities on the Export Performance of Emerging Market Firms”, International Marketing Review, Vol. 34, No. 5, ISSN 0742-6046.
    • Berger, R., Herstein, R., Silbiger, A. and Barnes, B. R. (2017) "Developing International Business Relationships in a Russian Context", Management International Review, Vol. 57, No.3, ISSN 0938-8249.
    • Herstein, R., Drori, N., Berger, R., and Barnes, B. R. (2017) “Exploring the Gap Between Policy and Practice in Private Branding Strategy Management in an Emerging Context”, International Marketing Review, Vol. 34, No. 4, ISSN 0742-6046, pp. 559-578.
    • Silbiger, A., Berger, R., Barnes, B. R., and Renwick, D. W. J. (2017) \"Improving Expatriation Success: The Roles of Regulatory Focus and Burnout\", British Journal of Management, Vol. 28, No. 2, ISSN 1467-8551.
    • Tran, T. T., Pham, T. S. H. and Barnes, B. R. (2016) \"Spatial Spillover Effects from Foreign Direct Investment in Vietnam\", Journal of Development Studies, Vol. 52, No. 10, ISSN 0822-0388.
    • Gomes, E., Barnes, B. R. and Mahmood, T. (2016) “A Twenty-Two Year Review of Strategic Alliance Research in the Leading Management Journals”, International Business Review, Vol. 25, No.1, ISSN 0969-5931.
    • Barnes, B. R., Leonidou, L.C., Siu, N. Y. M. and Leonidou, C. N. (2015) “Interpersonal Factors as Drivers of Quality and Performance in Western-Hong Kong Inter-Organizational Business Relationships’, Journal of International Marketing, Vol. 23, No. 1, ISSN 1069-031X.
    • Wang, C. L., Shi, Y. and Barnes, B. R. (2015) “The Role of Satisfaction, Trust and Contractual Obligation on Long-Term Orientation”, Journal of Business Research, Vol. 68, No. 3, ISSN 01482963.
    • Berger, R., Herstein, R., Silbiger, A. and Barnes, B. R. (2015) “Can Guanxi be Created in Sino-Western Relationships? Assessment of Western Firms Trading with China Using the GRX Scale”, Industrial Marketing Management, Vol. 47, ISSN 0019-8501.
    • Berger, R., Silbiger, A., Herstein, R. and Barnes, B. R. (2015) “Analyzing Business-to-Business Relationships in an Arab Context”, Journal of World Business, Vol. 50, No. 3, ISSN 1090-9516.
    • Li, D., Wang, C. L., Jiang, Y., Barnes, B. R. and Zhang, H. (2014) “The Asymmetric Influence of Cognitive and Affective Country Image on Rational and Experiential Purchases\", European Journal of Marketing, Vol. 48, No. 1/2, ISSN 0309-0566.
    • Zhou, L., Wu, A. and Barnes, B. R. (2012) “The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities”, Journal of International Marketing, Vol. 20, No. 4, ISSN 1069-031X.
    • Barnes, B. R., Yen, D. A., and Zhou, L. (2011) “Investigating Guanxi Dimensions and Relationship Outcomes: Insights from Sino-Anglo Business Relationships”, Industrial Marketing Management, Vol. 40, No. 4, ISSN 0019-8501.
    • Yen, D. A., and Barnes, B. R., (2011) “Analyzing Stage and Duration of Anglo-Chinese Business-to-Business Relationships”, Industrial Marketing Management, Vol. 40, No. 3, ISSN 0019-8501.
    • Yen, D. A., Barnes, B. R., and Wang, C. L. (2011) “The Measurement of Guanxi: Introducing the GRX Scale”, Industrial Marketing Management, Vol. 40, No. 1, ISSN 0019-8501.
    • Zhou, L., Barnes, B. R. and Lu, Y. (2010) “Entrepreneurial Proclivity, Capability Upgrading and Performance Advantage of Newness among International New Ventures”, Journal of International Business Studies, Vol. 41, No.5, ISSN 0047-2506.
    • Barnes, B. R., Leonidou, L.C., Siu, N. Y. M. and Leonidou, C. N. (2010) “Opportunism as the Inhibiting Trigger for Developing Long-Term Oriented Western Exporter-Hong Kong Importer Relationships’, Journal of International Marketing, Vol. 18, No. 2, ISSN 1069-031X.
    Textbook
    • Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B. R., Mitchell, V. W. and Tabrizi, W. (2019) “Marketing: Real People, Real Decisions – 3rd Ed”, Pearson, UK.