年級:	4
學分:	3
時間:	45小時
先修單元:	BUS2001 Principles of Marketing or with the Instructor’s permission and upon endorsement of the relevant Head of Department and Programme Director

This module introduces a wide range of retail strategic issues faced by modern retailers. Recent developments in the retailing industry include e-retailing, globalisation of retailing and region-specific issues such as cross-border shopping are also covered. This is to give students a broader perspective of the developments of the retailing industry in the world market as well as the impact of shoppers from Mainland China to the retailing sector in Hong Kong. Through case studies and a term project assignment, students should be able to appreciate the application of marketing strategies from the perspective of a retailer.

Upon completion of this module, students should be able to:

1. understand the characteristics of the retail environment - past, present & future;


2. relate theories, concepts and management tools of retailing to the current development of retailing, both in the global and local market place;


3. analyse the current channel structures and the retailing environments of the local market and identify current issues of the local retailing sector; and


4. identify specific retailing issues and provide managerial recommendations to a retailing firm or a retailing industry.