BUS4001 - China Marketing
|先修單元:||BUS2001 Principles of Marketing or with the Instructor’s permission and upon endorsement of the relevant Department Head and Programme Director|
This module provides students with an understanding of the dynamic nature of the business environment in China. It focuses on the political, economic, cultural, legal, and social perspectives in doing marketing in China. This module will enable students to develop effective and efficient marketing strategies for the China market.
Upon completion of this module, students should be able to:
- analyse how the political, economic, cultural, legal, and social environments in China could affect business performance;
- analyse the issues related to the formulation of marketing strategy for the China market;
- develop a viable marketing plan in China; and
- apply a culture-based approach to marketing in China.