STC5122 - 公共傳播及社會營銷

年級:1 or 2
學分: 3
時間: 45小時
先修單元: Nil
單元概要
The module aims to examine the theoretical origins and practical operation of public communication and social marketing. It analyzes the objectives, plans, implementation and evaluation of outcomes of public communication and social marketing by case application. Students are expected to critically examine both the effectiveness and ethical consideration of the campaigns concerned.
學習成果
Upon completion of this module, students should be able to:

  1. understand the theoretical origins and practical operation of public communication and social marketing;

  2. analyze the objectives, plans, implementation and evaluation of outcomes of public communication and social marketing;

  3. apply the subject knowledge of public communication and social marketing by case studies; and

  4. critically examine the effectiveness and ethical consideration of the campaigns of public communication and social marketing.