STC5002 - 研究及數據分析

年級:1 or 2
學分: 3
時間: 45小時
先修單元: Nil
This course examines the processes for gathering, analyzing, interpreting, and presenting data. Basic research skills including surveys, experiments and focus group studies will be taught. Students will learn to read public opinion polls and specialized reports, to use social media platforms, digital analysis tools, and news aggregators to understand market research, audience trends, and social conversations.
Upon completion of this module, students should be able to:

  1. have a basic understanding of both quantitative and qualitative research methods;

  2. master the skills of quantitative and qualitative research and data analysis;

  3. have a basic understanding of big data analytics and awareness of software available for big data analysis; and

  4. conduct communication research independently and responsibly.