COM2002 - 電子商貿

年級:2 / 3 / 4
學分: 3
時間: 45小時
先修單元: COM2001 Information Systems in Business

or with the Instructor’s permission and upon endorsement of the relevant Chairperson and Programme Director
單元概要
This module aims to provide students an opportunity to analyse the general marketing concepts and apply the technologies to electronic commerce over the Internet.
學習成果
Upon completion of this module, students should be able to:

  1. determine the basic concepts of electronic commerce

  2. analyse basic marketing concepts and strategies;

  3. examine critically on information technologies that provide the basis for electronic commerce; and

  4. investigate the information security aspects of electronic commerce.