Master of Science in Entrepreneurial Management (MSC-EM) Message from the Programme Director The Master of Science in Entrepreneurial Management (MSC-EM) is among the first of its kind in the Greater China region. It integrates the teaching of Entrepreneurship and Management in a taught master degree. In this programme, our goal is very clear. We aim to nurture students’ entrepreneurial spirit by equipping them to turn an idea into a real business. Students are led to explore a range of knowledge domains covering Business Planning and Corporate Finance, Creativity and Innovation, Entrepreneurial and Digital Marketing, and Leadership and Asian Family Business. We have a strong programme team who is always ready to facilitate student learning and promote professional development. Our programme has worked closely with the Wu Jieh Yee Centre for Innovation and Entrepreneurship in providing the best pre-incubation support. Our students have the chance to join different entrepreneurial activities from pre-incubation to start-up mentorship, all aiming to prepare them to become an entrepreneur. Moreover, students are given the opportunities to meet and work with leaders and veterans in the field and within our social and alumni networks. Our programme is internationally recognised and accredited. It is definitely a good investment for you to join us and experience a self-transformation. Whether you want to start your own business or play an entrepreneurial role in different organisations, you will discover that the enriching experience of our MSC-EM programme will yield a lifetime value for you. To know more about us and the programme, you are invited to visit our green campus situated in Siu Lek Yuen adjacent to the Tate’s Cairn Tunnel that is accessible from different parts of Hong Kong. Our campus is equipped with the state-of-the-art learning, teaching, research, recreational, and residential facilities to meet your educational needs. It also provides a vibrant campus life. I hope this pamphlet contains all the information you need. Should you have any questions on the programme including the application and admission processes, contact us at 3963 5088 or via email mscem@hsu.edu.hk. We are happy to give advice on your further studying at MSC-EM. Dr. Kenneth K. KWONG “People do not lack business ideas but they do not have the training for execution. Our programme equips students with the necessary skills and knowledge to turn an idea into a real business.” Dr. Kenneth K. KWONG MSC-EM Programme Director, HSUHK School of Business Who should take this Programme? This programme is for you if: • You’d like to acquire the skills and knowledge required to run your own business. • You’d like to become a more competent corporate executive by learning the strategic and practical entrepreneurial skills. • You’re a professional seeking to change the community through business engagement. • You aspire to look for a breakthrough in your life. “Everyone possesses the quality of being an entrepreneur, it is a matter of awakening this entrepreneur inside you.” SHIU Yin Ning, Elaine MSC-EM student (2020/21 intake) Founder & Executive Director, Ejj Holding Limited Recipient, Outstanding Women of China, 2019 Recipient, Hong Kong Outstanding Young Entrepreneur How to Come Aboard? Applicants should have: • Earned a bachelor’s degree from a recognised university or equivalent, and/or • Achieved the score of any English language proficiency tests listed below or any other equivalent tests recognised by HSUHK if the applicant’s degree was not obtained from a university where English is the medium of instruction. •TOEFL ≥ 550 (paper-based) •TOEFL ≥ 213 (computer-based) •TOEFL ≥ 79 (internet-based) •IELTS ≥ 6.0 •CET 6 ≥ 430 •TEM-4 ≥ 70 Who are Our Students? All our current MSC-EM students are a degree holder awarded by a university in Hong Kong or other countries. 25% of them have a master’s degree. MSC-EM Students’ Degree by Country •People's Republic of China 28% •Hong Kong SAR 25% •United Kingdom 17% •USA & Canada 14% •Australia and New Zealand 14% •Others 2% MSC-EM Students by Academic Backgrounds •Business and Law 72% •Social Science 12% •Science and Engineering 8% •Arts and Languages 8% The average age of MSC-EM students is 34 years old and they have been working for an average of 11 years. 19% are business owners and founders of start-ups. MSC-EM Students by Years of Work Experience •5 years or below 33% •11 – 15 years 25% •6 – 10 years 22% •16 years or above 20% Notes: Figures are based on the student registration record of the MSC-EM programme in AY2020/21. Who is on Our Programme Team? Programme and Module Leaders Professor Bradley R. BARNES Dean, School of Business Professor of International Management & Marketing Dr. Kenneth K. KWONG MSC-EM Programme Director Co-Director, Chinese Family Succession Research Centre Assistant Professor, Department of Marketing Dr. Susanna CHUI MSC-EM Associate Programme Director Assistant Professor, Department of Management Dr. David CHUI Head & Associate Professor (Practice), Department of Economics and Finance Dr. James CHEONG Associate Professor, Department of Economics and Finance Dr. Kelvin HO Lecturer, Department of Marketing Dr. Kaylee KONG Assistant Professor, Department of Management Professor Kevin LAM Head & Professor, Department of Accountancy Dr. Eko LIAO Associate Head & Associate Professor, Department of Management Dr. Thomas MAN Associate Dean (Enterprise and Business Engagement), School of Business Director, Wu Jieh Yee Centre for Innovation and Entrepreneurship Associate Professor, Department of Management Dr. Amy WANG Assistant Professor, Department of Management Programme Advisory Committee Professor Kimmy W. CHAN (Chairman) Professor, Department of Marketing School of Business Hong Kong Baptist University Dr. John LEUNG Director School of Continuing and Professional Education City University of Hong Kong Dr. Kenneth K. KWONG (Convener) MSC-EM Programme Director Co-Director, Chinese Family Succession Research Centre Assistant Professor, Department of Marketing Dr. Adam LEE Managing Partner Aqueduct Hills Consultant Limited Member, Hong Kong Athletes Career & Education Programme Committee Mr. Frederick YUNG Member, Incubation Admission Panel & Venture Investment Connect Admission Panel Hong Kong Science and Technology Parks Corporation Ms Esther PONG (Secretary) School of Business, HSUHK Programme Office Dr. Wenting ZHU Senior Executive Officer, HSUHK School of Business Ms. Winki CHAN Executive Officer, HSUHK School of Business What will you Learn? Programme Overview • A strong focus on experiential and authentic learning on how entrepreneurs and business executives make decisions in the broader context. • A capstone module which may involve a company-based project, an extended business start-up plan, or an academic dissertation to fit individual career aspirations. • Value-added learning activities with a pre-incubation programme, seed funding, start-up mentorship and various networking events. Core Modules Accounting and Business Planning for Entrepreneurs • Providing students with the accounting and business planning skills essential for entrepreneurial management. Creativity and Entrepreneurship • Developing students’ understanding of creativity, entrepreneurship and the relationship between them both in theory and practice. Entrepreneurial and Corporate Finance • Enabling students to gain a broader view of the financing landscape for start-ups (or younger firms) and to consider various funding sources including angel investment, crowd-funding, venture capital, private equity and hybrid financing. Entrepreneurial Marketing • Allowing students to explore the complexities of managing key marketing processes, with a focus on what is unique to and effective for entrepreneurial pursuits. “The complexity in the current business landscape really requires a systemic learning platform for individuals to tap into opportunities adaptively. I can see that HSUHK has accomplished in building such a platform.” Mr. Peter MOK Head of Strategic Partnership Hong Kong Science and Technology Parks Corporation Elective Modules Asian Family Business • Giving students the opportunities to understand the unique challenges and opportunities in management and strategic issues of family firms. Digital and Cyber Marketing • Allowing students to explore the impacts of emerging digital technologies on traditional marketing practices. Innovation Management • Providing students with an advanced understanding of the knowledge required to manage innovation within organisations and the multifaceted drivers and barriers of firm innovative performance under the rapidly changing business world. Leading and Managing Entrepreneurial Firms • Developing students’ understanding of the core components of managing and leading the growth and development of new ventures and entrepreneurial organisations, along with an introduction to theories, concepts, and skills relevant to these contexts. Special Issues in Entrepreneurial Management • Introducing students to recent topics in entrepreneurship and the practical issues involved for starting and managing a business, together with the ethical aspects of entrepreneurial management. MSc Project in Entrepreneurial Management • Providing students with an excellent opportunity to bring together the theory and practice of entrepreneurial management learnt during the programme and to carry out an in-depth investigation into a particular theme. All modules are taught and assessed in English. A non-credit bearing English course on academic writing skills is open for students at their own cost. The course fee for 2022/23 intakes is HK$3,300. The Programme Director may request students to take this English course on academic grounds. “The HSUHK Entrepreneurial Programme fits the real world nicely. Young entrepreneurs have chances to pick up transferrable skills and learn theories to prepare them for their goals. I am especially touched by its ability to transform young elite athletes like Marco Kwok and prepare them for the next milestone of their life journey.” Professor Erwin HUANG Senior Advisor, Center for Education Innovation The Hong Kong University of Science and Technology Angel Investor What do Our Graduates Say? “The learning process is rewarding because it has transformed me from an athlete to an entrepreneur. The strengthening of the brain muscle opens new avenues of opportunities. I feel that my graduation has taken me to another stage of self-development and self-awareness.” KWOK Ho Ting, Marco Co-founder, GRWTH Limited World Champion Cyclist – Rainbow Jersey JCI HK Ten Outstanding Young Persons, 2017 “I challenged myself in registering for a programme that could provide cross-disciplinary and integrated learning. The MSC-EM was one that has enriched my business acumen. ” TSANG Lai Sze, Blanche Co-founder & CFO, Sunflower Development Inc. Member, The 49th Term Board of Directors, Yan Chai Hospital “I enjoyed the case study approach which allowed me to encounter different business challenges with a realistic perspective. Hence, my sensitivity and creative skills have been enhanced.” XIE Haokun Chairman, Dongguan Haoyu Industrial Investment Co. Ltd “As the President of a large exporting company of bearings, I consider the life-long learning important in allowing me to scale new heights for my company. I just enjoyed the experience and professional networking here in the School of Business.” MA Ming Chang, Johnason President, Ningbo Isutami International Group Study and Career Paths Students ’Background Young Graduates Retired Athletes Experienced Managers & Professionals Savvy Entrepreneurs & SME Owners Motivation Further studies Starting a new career Pursuing personal goals and breakthroughs Renewing entrepreneurial skills & knowledge Supports from MSC-EM Authentic and Experiential Learning, Business Planning Projects, Case Studies, Entrepreneurship and Social Innovation Competitions, Field Trips, Guest Talks, Pre-incubation Programme, Simulation Games, Start-up Mentorship Next Career Stage Board Chairman, President, Founder, CEO, Managing Director, General Manager, Business Development Manager, Relationship Manager, Project Manager, Strategist, Researcher, Trainer and Consultant, Insurance Consultant, and Wealth and Financial Planner Intrapreneurship Commercial Entrepreneurship Social Entrepreneurship LEARNING, PERSONAL GROWTH & TRANSFORMATION Providing students with a solid foundation with the necessary knowledge and skills for developing a career in a highly dynamic business world, no matter whether they are starting their own businesses or playing an entrepreneurial role in different organisations. “With the skills I have learnt in the programme, many of my business ideas can be aptly turned into real products and customer service solutions. The satisfaction is enormous. It is like revealing the full and complete jigsaw puzzle picture after putting the pieces together in place.” LAI Chun Ho, Boyce Founder & CEO, Anchor Sport Centre Retired Track and Field Sprint Athlete, Hong Kong Team Scholarships and Financial Support Different types of external and internal scholarships are available for our local and non-local students. Below are some of our MSC-EM scholarship recipients in past years: FTLife Elite Scholarship in Entrepreneurial Management • DONG Yifei, Lorraine (2021/22 intake) • MAO Yuchen, Richy (2021/22 intake) • DAN Beini, Sophie (2019/20 intake) • YANG Jie, Melody (2019/20 intake) The Hong Kong Athletes Career and Education Programme (HKACEP) Scholarship • CHIU Chi Kam, Kenneth (2021/22 intake • KWOK Ho Ting, Marco (2018/19 intake) • LAI Chun Ho, Boyce (2018/19 intake) HSUHK Half-Tuition Fee Scholarship • CHIU Chi Kam, Kenneth (2021/22 intake • SHIU Yin Ning, Elaine (2020/21 intake) • ZHAO Zijin, Derek (2019/20 intake) • CHENG Chun Yiu, Patrick (2018/19 intake) Graduates of Hang Seng School of Commerce (HSSC)/Hang Seng Management College (HSMC)/The Hang Seng University of Hong Kong (HSUHK) are qualified for the Alumni Fee Reduction Scheme. Study Modes •Full-time students are expected to register 4 modules every semester and complete the programme in 1-year time. •The study load of part-time students is half of the full-time study mode, that means students are taking 2 modules per semester and they can complete the programme in 2 years. •Classes are usually scheduled on weekday evenings and Saturday mornings. •Summer semester is usually reserved for the MSc Project. Tuition Fee •Students are required to complete a minimum of 30 credits to be eligible for graduation. •For the intake in 2023/24, the tuition fee for the local and non-local student is HK$4,500 and HK$6,000 respectively for each credit. •The tuition fee is valid for the whole study period. •Students are also required to pay caution money and are subject to other relevant fees applicable to taught postgraduate programmes as stipulated by the University. With us, you can decipher the entrepreneurial code in your life. Are you ready to grow and succeed for a life-long transformation? Enquiries on Application and Admission Master of Science in Entrepreneurial Management is recognised under the Qualifications Framework (QF). QF Level: 6 | QR Registration No.: 18/000856/L6 | Registration Validity Period: 08/11/2018 to 31/08/2022 Applicants can submit their applications through the HSUHK Online Application System. For further enquiries, please contact the Registry. Tel: 3963 5555 Fax: 3963 5553 Admission enquiries: tpgadmission@hsu.edu.hk MSC-EM Programme Office Tel: 3963 5088 Programme enquiries: mscem@hsu.edu.hk Hang Shin Link, Siu Lek Yuen, Shatin, New Territories, Hong Kong. www.hsu.edu.hk The Hang Seng University of Hong Kong is incorporated in Hong Kong with limited liability by guarantee. Information updated as of April 2021.