BACHELOR OF BUSINESS ADMINISTRATION (HONOURS) IN MARKETING (BBA-MKT) 市場學工商管理（榮譽）學士 Programme Characteristics 課程特色 The programme aims to equip aspiring marketing talents with cutting-edge knowledge and skills to address the opportunities and challenges in the global, digital age of the 21st century. Experiential, interactive, project-based, and case-based learning is the cornerstone of this innovative BBA (Honours) MKT Programme. 市場學工商管理(榮譽)學士課程透過以課題為本和個案為本的課堂設計，配合體驗及互動學習，致力培育學生掌握市場學最新的知識和技能，成為優秀的市場營銷專才，以應對當下全球數碼時代的各種挑戰及機遇。 Our Teaching Team 教學團隊 Our teaching team consists of a well-balanced mix of full-time and part-time instructors, all with advanced degrees from major universities in Australia, Canada, Hong Kong, the UK, and the USA. Apart from teaching, they also consult for a variety of corporations and conduct original research to advance knowledge. 市場學系由多名全職和兼職教學人員所組成，他們分別在香港、澳州、加拿大、英國或美國的主要大學取得高等學位。團隊具備豐富教學經驗，其學術研究及實務經驗亦常為學界和商界作出貢獻。 Unlocking Potential 開啟潛能 Group Discussion 小組討論 Interactive Learning 互動教學 Business Experience 實務經驗 Several faculty members have run their own businesses in food services, import/export, IT, logistics, machinery, and real estate. Other members have worked or consulted for companies in a wide range of industries, including advertising,banking and nancial services, energy and resources, government departments and NGOs, IT, product management, retailing, and social media. 市場學系老師有豐富的創業經驗，多位曾經營食品、出入口、資訊科技、物流、機械和房地產等業務。其他老師曾於多個行業擔任要職或顧問，包括廣告、銀行、金融服務、能源供應、政府部門、非牟利團體、資訊科技、產品開發、零售及社交媒體。 After four years, the BBA-MKT graduates will enter the job market fully ready to: 完成四年課程後，我們的畢業生將具備以下特質，邁進職場： Manage traditional and digital operations Advance personal and organisational goals Recognise global trends in the local context Keep a high level of professionalism and ethics Excel in communication skills and teamwork Transcend cultural and national boundaries 發展網絡及門市 勝任海內外職場 滿足客戶展所學 Learning Blueprint for Year 1 大一學習藍圖 Foundational Curriculum 基礎課程 Principles of Marketing 市場學原理 Principles of Management 管理學原理 Business Economics 1 商業經濟學 (一) Business Economics 2 商業經濟學 (二) Perspective on General Education 通識概論 Probability and Statistics 概率與統計學 University English I 大學英文 (一) University English II 大學英文 (二) Freshmen Chinese 大一國文 Chinese Literature Appreciation 中國文學欣賞 Multidimensional Development 多元發展 Orientation Day 迎新活動 Sports Training 體育活動 Learning Blueprint for Year 2 大二學習藍圖 Foundational Curriculum 基礎課程 Contemporary Information Technologies 當代資訊科技 Operation and Supply Chain Management 營運與供應鏈管理 Financial Accounting 財務會計 Management Accounting 1 財務管理 Financial Management 財務管理 Applied Putonghua 應用普通話 English for Academic Purposes 學術英語 English for Professional Communication 專業英語傳意 GE Elective 1 & 2 通識教育選修單元 (一) & (二) Free Elective 1 選修單元 (一) Learning Blueprint for Year 3 大三學習藍圖 Professional Curriculum 專業課程 Marketing Research 市場研究 Hong Kong Business Law 香港商務法 GE Elective 3 通識教育選修單元 (三) GE Elective 4 通識教育選修單元 (四) Free Elective 2 選修單元 (二) Major Electives 主修選修單元 Advertising and IMC 廣告與整合營銷傳播 Brand Management 品牌管理 Consumer Behaviour 消費者行為學 Global Marketing 環球市場學 Retail and Channel Management 零售及渠道管理 Synergistic Integration 融會貫通 Theory in Practice 學以致用 Our internship programme enables students to apply the knowledge learnt from a classroom setting to real-life business situations. The on-the-job training and the internship projects that are closely supervised by our experienced tutors enable students to turn their knowledge into practice, making the learning experience more rewarding and challenging. 實習計劃旨在讓學生把市場學知識實際應用於工作上。通過在職訓練及導師悉心的指導，同學能夠學以致用，獲取寶貴的學習經驗。 Participating enterprises include 參與機構包括： • Hang Seng Bank 恒生銀行 • Kerry Medical 嘉里醫療 • Hong Kong Telecommunications 香港電訊 • Didi Chuxing 滴滴出行 • Bank of China 中國銀行 • MTR 港鐵公司 • ANSA CPA 錦璘會計師行 • Pacic BMW 太平洋寶馬 • HSBC 匯豐銀行 • New World Telecommunications 新世界電訊 • New World Millennium Hong Kong Hotel 千禧新世界香港酒店 • Flex Consultancy TMR Hong Kong • China South City Holdings 華南城控股 • Hong Kong Disneyland 香港迪士尼樂園 • TÜV SÜD Hong Kong 南德意志集團 Learning Blueprint for Year 4 大四學習藍圖 Professional Curriculum 專業課程 Strategic Marketing 策略市場學 Business Policy and Strategy 商業政策及策略 GE Elective 5 通識教育選修單元 (五) GE Elective 6 通識教育選修單元 (六) Free Elective 3 選修單元(三) Major Electives 主修選修單元 E-Marketing 電子市場學 Marketing in China 中國市場學 Services Marketing 服務市場學 Customer Relationship Management 客戶關係管理 Sales Force Management 銷售人員管理 Business to Business Marketing 企業市場學 Senior Year Project 專題研究 SF&OC x HSUHK HKACEP Marketing Promotion Proposal Competition 港協暨奧委會 x 恒大 HKACEP市場推廣活動設計比賽 Bronze Medal in the World Asian Business Case Competition 2022 世界亞洲商業案例大賽 2022 銅牌 Second runner-up in the HSUHK x SCMP Entrepreneurship Challenge 2020 恒大 x 南華早報創業挑戰賽 2020 季軍 Gold Award & Best Advertising Video Award in the 2018 Joint University Outstanding Marketing Award (JUOMA) 2018全港大學聯校市場策劃比賽 （JUOMA）金獎及最佳廣告錄像獎 Silver Medal in LEGO® BRICKthrough Challenge 2019 2019 LEGO® BRICKthrough Challenge 銀獎 Outstanding Tertiary Students Selection 2021 - Top 10 Outstanding Tertiary Student 傑出大專生選舉 2021 - 全港十大傑出大專生 Career Prospects and Further Studies 就業及升學 Recent BBA-MKT graduates have launched their careers as: 我們的畢業生已投身不同的知名機構工作，包括： Ali BARKAT Publicity Officer Home Affairs Department, HKSAR Yandy CHAN Product Specialist Johnson & Johnson Jay LAM Executive Director Nuttea (Shek Mun & Tuen Mun) Eva LAU Senior Marketing Officer Audi Hong Kong Edwina LEUNG Assistant Officer CTF Education Group Dickson NG Assistant Manager Crystal International Group David POON Senior Project Development Ofcer Hopewell Holdings Limited Elaine SHIU Founder & Chief Brand Ofcer Ejj Holding Limited Stephanie TSANG Senior Manager Digital and Ecosystem DBS Bank Testimonial on our students Representing the HKSAR Environmental Campaign Committee, I had the opportunity to sit as a juror of the HSU Climate Action 2050 Marketing Proposal Competition. Having listened to the nalists' presentations, I was very impressed with MKT students, especially in their understanding of the topic and presenting their original and creative solutions to HK's environmental challenges. I want to thank the Department of Marketing, HSU once again for organising the Competition, which has enabled our next generation to help HK to achieve carbon neutrality, and in turn become to build a greener, more responsible and sustainable city. Mr Henry YAU Member of HKSAR Environmental Campaign Committee Testimonial on our graduates Thank you for making Mondays so much less gloomy! You are such a superstar! I love the energy you bring to the ofce every day. Your ability to take every task with utmost sincerity has left us all stunned and is the fuel to great company culture. Thanks for adding extra miles to ours. Your sunny disposition is a real asset to the ofce and I need sunglasses to read the glowing reviews about you! Ms Lily CHONG Executive Vice President, Human Resources CTF Education Group Some BBA-MKT graduates have chosen to pursue advanced degrees. Popular choices include: 部分畢業生選擇追求更高學歷，獲以下本地或海外大學取錄： • City University of Hong Kong • Hong Kong Baptist University • The Chinese University of Hong Kong • The University of Hong Kong • University of Bath • University of Bristol • University of Glasgow • University of Lancaster • The University of Hong Kong • University of Warwick • University of Southampton • University of Warwick ENQUIRIES ON APPLICATION AND ADMISSION 入學申請查詢 Applicants can submit their applications through The Hang Seng University of Hong Kong Online Application System. For further enquiries, please contact the Registry. 申請者可透過香港恒生大學網上入學申請系統申請。如有進一步查詢，請聯絡本校教務處。 Year 1 entry Applicants should possess HKDSE or equivalent qualications. 入讀一年級 申請者應具備香港中學文憑或同等學歷。 Year 2/3 entry Associate Degree or Higher Diploma in a related discipline. 入讀二/三年級 申請者須修畢相關學科的副學士或高級文憑課程。 Tel 電話 ：3963 5710 Website 網頁 ：http://www.hsu.edu.hk Admission Email 入學查詢 ：ugadmission@hsu.edu.hk Fax 傳真 ：3963 5553 Programme Email 課程查詢 ：mkt@hsu.edu.hk Address 地址 ：Hang Shin Link, Siu Lek Yuen, Shatin, NT 新界沙田小瀝源行善里 In case of any discrepancy between the English and Chinese versions of the contents of this pamphlet, the English version shall prevail. 本課程簡介內容以英文版本為準，中文譯本僅供參考。 The Hang Seng University of Hong Kong is incorporated in Hong Kong with limited liability by guarantee. 香港恒生大學是一間於香港註冊成立之擔保有限公司。 Information updated as of November 2022. 有關資料更新至2022 年11 月。 Bachelor of Business Administration (Honours) in Marketing (BBA-MKT) 市場學工商管理（榮譽）學士課程 QF Level: 5 | QR Registration No.: 19/000680/L5 | Registration Validity Period: 01/09/2019 to 31/08/2026