BACHELOR OF BUSINESS ADMINISTRATION (HONOURS) IN GENERAL BUSINESS (BBA-GB) 綜合工商管理（榮譽）學士 Why Choose GB? 為何你要修讀綜合工商管理？ The programme is designed for students who desire to be well-versed in more than one business discipline. It integrates a broad spectrum of disciplines rather than focusing on a single eld of study. The all-round knowledge and skills thus developed offer students a unique advantage in today’s complex and dynamic business environment. Under the guidance of academic advisors, students could exibly choose study paths suited to their interests and aspirations. 本課程涵蓋廣泛的商業學科，並不會側重於單一商業範疇。在當今複雜多變的商業環境中，學生擁有多方位的商業知識及技能，甚得各機構青睞。本課程專為希望精通多個商業範疇的學生而設，學生可按興趣和需要靈活選擇自己的學習方向。 Which business major should I choose? 想修讀BBA卻不知道哪一科適合自己？ BBA-GB enables students to acquire interdisciplinary business knowledge and skills, and thus is ideal for those who are still exploring their interests and potentials. BBA-GB可以讓同學同時修讀不同商業範疇的核心科目，適合仍在摸索自己發展路向的同學入讀。 Can I create a unique study plan for myself? 我可以設計自己的課程大綱嗎？ BBA-GB students can customise their own study paths in a exible curriculum, which allows them to pursue their interests, strength, and career aspirations. BBA-GB採用彈性課程設計，學生可按個人興趣、能力及志向靈活選擇適合自己的學習藍圖。 Programme Structure 課程架構 Common Core Curriculum 共同核心課程 37.5% Business Education 商業教育 25% Business Specialty 商業專修 25% Free Elective 自由選修 12.5% The FLEXIBILITY to combine different disciplines 可靈活結合不同商業領域 Accounting 會計 Finance 金融財務 Management 管理學 Marketing 市場學 Tailor Your Studies Year 1 Chinese Literature Appreciation Freshman Chinese University English (I) University English (II) Probability and Statistics Perspectives on General Education Principles of Management Principles of Marketing Business Economics I Business Economics II Year 2 Applied Putonghua Contemporary Information Technologies English for Academic Purposes English for Professional Communication Financial Accounting Hong Kong Business Law Global Marketing Management of Contemporary Business Operations GE Elective (1) GE Elective (2) Free Elective (1) Year 3 Consumer Behaviour Global Logistics Management Management Accounting I Business Specialty Elective (1) Business Specialty Elective (2) Business Specialty Elective (3) GE Elective (3) GE Elective (4) Free Elective (2) Free Elective (3) Year 4 Business Policy and Strategy Financial Management Industrial and Organizational Psychology Business Specialty Elective (4) Business Specialty Elective (5) Business Specialty Elective (6) GE Elective (5) GE Elective (6) Free Elective (4) Free Elective (5) List of Business Specialty Elective Modules Accounting • Hong Kong Taxation • Hong Kong Company Law • Management Accounting 2 • Corporate Governance • Auditing and Assurance 1 • Corporate Accounting 2 • Corporate Accounting 1 • Risk Management Banking & Finance • Financial Institution and Markets • Personal Financial Planning • Real Estate Finance and Investment • Money and Banking • International Finance • Principles of Investment • Financial Regulation and Compliance • Corporate Finance Marketing • Marketing Research • E-Marketing • Advertising and IMC • Brand Management • Customer Relationship Management • Strategic Marketing • Services Marketing • Retail and Channel Management Management • Management as a Liberal Art: Toward a Better Society • Organizational Conflict Management • Advanced Leadership • Social Entrepreneurship as Creative Problem Solving • Entrepreneurship • Strategic Human Resource Management Explore Our Industry Connections Professional activities, such as CEO seminars, company visits, and business skills workshops, link students with the real world and facilitate their understanding of different industries. 學生活動，如CEO講座、企業參觀、商業技能培訓工作坊等，加強學生對不同行業的認識，並成為學生與從業者的聯繫。 Alumni events connect students and alumni, building an HSUHK business network. 校友聚會讓校友與學生彼此交流，增進校友、學生與恒大的聯繫。 Orientation Day Student Association Kickstart Your Career Our internship programme enables students to apply the knowledge learnt from a classroom setting to real-life business situations. The on-the-job training and the internship projects that are closely supervised by our experienced tutors enable students to turn their knowledge into practice, making the learning experience more rewarding and challenging. 實習計劃旨在讓學生把知識實際應用於工作上。通過在職訓練及導師悉心的指導，同學能夠學以致用，獲取寶貴的學習經驗。 Participating enterprises include • AIA Intenational Limited • L’Oreal Group • Alibaba • Ogilvy & Mather Marketing Communications Ltd. • A.S. Watson Group • Prada Asia Ltd. • Hang Seng Bank Limited • PRIZM Group Hong Kong • Kerry Logistics Network Limited • Walt Disney World CEO Talk – Pricerite 實惠家居 CEO Talk – Sincere 先施百貨 Overseas Exchange Up until 2022, we have established exchange partnership with over 90 overseas institutions across Asia, Europe, North America and Middle East. Students are encouraged to apply for outbound exchange to broaden their horizons. 截至2022年，恒大與超過90間海外學府簽訂合作協議，鼓勵學生到海外交流，擴闊視野。 JAPAN Aichi Shukutoku University Nanzan University Osaka International University Seinan Gakuin University University of Niigata Prefecture SOUTH KOREA Chung-Ang University Hanyang University Inha University Korea University Sejong Campus Pukyong National University 中國 上海對外經貿大學 復旦大學 首都師範大學 對外經濟貿易大學 USA Albright College Carthage College Cottey College Gordon College Whittier College FRANCE Ecole de Management de Normandie EDC PARIS Business School INSEEC Business School ISIT - Institut de Management et de Communication Interculturels 台灣 中原大學 逢甲大學 輔仁大學 國立臺灣大學 國立臺北大學 For a complete list of exchange partners, please refer to the Student Affairs Office webpage. 最新交流計劃合作院校資料請查閱學生事務處網上資訊。 Open a World of Possibilities BBA-GB graduates are generalists who possess multidimensional knowledge and transferable skills that are ideal for the changing workplace in the 21st century. A broad knowledge base enables them to work well with people from different backgrounds and create inclusive solutions that benet all stakeholders. With the diverse training, BBA-GB graduates are t for many different careers. Popular starting positions include Management Trainee, Consultant, Policy Analyst, Administrative Ofcer, Executive Ofcer and Project Ofcer. 綜合工商管理（榮譽）學士畢業生會是擁有跨學科知識和各種通用技能的通才，正是多變的現代職場所需要的人才。四年的課程將助學生建立廣闊的知識基礎，為日後與不同背景的人士合作，以及提供有利各方的商業方案作好準備。多元化的訓練亦會讓畢業生具備勝任不同職位的能力，如管理培訓生、顧問、政務主任、行政主任和項目主任等領導角色。 FAQ 1. What are the admission requirements? 入學有什麽要求？ Applicants can submit their applications through The Hang Seng University of Hong Kong Undergraduate Application System. For further enquiries, please contact the Registry. 申請者可透過香港恒生大學網上入學申請系統申請。如有進一步查詢，請聯絡本校教務處。 Year 1 entry Applicants should possess HKDSE or equivalent qualications. 入讀一年級 申請者應具備香港中學文憑或同等學歷。 Year 3 entry Associate Degree or Higher Diploma in a related discipline. 入讀三年級 申請者須修畢相關學科的副學士或高級文憑課程。 2. Are admission interviews required? 招生程序是否包括入學直試？ While interview is not a required part of the admission process, some applicants may get invited to an interview on a case-by-case basis. 視乎申請人數，學生或會獲邀出席面試，有助申請者加深了解此專業和課程。 ENQUIRIES ON APPLICATION AND ADMISSION 入學申請查詢 Tel 電話 ：3963 5710 Website 網頁 ：http://www.hsu.edu.hk Admission Email 入學查詢 ：ugadmission@hsu.edu.hk Fax 傳真 ：3963 5553 Programme Email 課程查詢 ：mkt@hsu.edu.hk Address 地址 ：Hang Shin Link, Siu Lek Yuen, Shatin, NT 新界沙田小瀝源行善里 In case of any discrepancy between the English and Chinese versions of the contents of this pamphlet, the English version shall prevail. 本課程簡介內容以英文版本為準，中文譯本僅供參考。 The Hang Seng University of Hong Kong is incorporated in Hong Kong with limited liability by guarantee. 香港恒生大學是一間於香港註冊成立之擔保有限公司。 Information updated as of November 2022. 有關資料更新至2022 年11 月。 Bachelor of Business Administration (Honours) in General Business (BBA-GB) 綜合工商管理 (榮譽) 學士課程 QF Level: 5 | QR Registration No.: 20/000379/L5 | Registration Validity Period: 01/09/2020 to 31/08/2026