Bachelor of Business Administration (Honours) in General Business (BBA-GB) 綜合工商管理(榮譽)學士 Why Choose GB? 本課程涵蓋廣泛的商業學科,並不會側重於單一商業範疇。在當今複雜多變的商業環境中,學生擁有多方位的商業知識及技能甚得各機構青睞。本課程專為希望精通多個商業範疇的學生而設,學生可按興趣和需要靈活選擇自己的學習方向。 The programme is designed for students who desire to be well-versed in more than one business discipline. It integrates a broad spectrum of disciplines rather than focusing on a single field of study. The all-round knowledge and skills offer students a unique advantage in today’s complex and dynamic business environment. Under the guidance of academic advisors, students could flexibly choose study paths suited to their interests and aspirations. 想修讀BBA 卻不知道哪一科適合自己? which business major should I choose? BBA-GB可以讓同學同時修讀不同商業範疇的科目,適合仍在 摸索自己發展路向的同學入讀。 BBA-GB enables students to acquire interdisciplinary business knowledge and skills, and thus is ideal for those who are still exploring their interests and potentials. 我可以設計自己的課程大綱嗎? Can I create a unique study plan for myself? BBA-GB採取彈性課程設計,學生可按個人興趣、能力及志向靈活選擇適合自己的學習藍圖。 BBA-GB students can customise their own study paths in a flexible curriculum, which allows them to pursue their interests, strengths and career aspirations. Programme Structure 課程結構 Curriculum 37.5% COMMON CORE CURRICULUM 共同核心課程 25% BUSINESS EDUCATION 商業教育 25% BUSINESS SPECIALTY 商業專修 12.5% FREE ELECTIVES 自由選修 The flexibility to combine different disciplines... 可靈活結合不同商業領域 Accounting 會計 Accounting 會計 Management 管理學 Marketing 市場學 Tailor Your Studies Year 4 Business Policy and Strategy Financial Management Industrial and Organizational Psychology BUSINESS SPECIALTY ELECTIVE (4) BUSINESS SPECIALTY ELECTIVE (5) BUSINESS SPECIALTY ELECTIVE (6) GE Elective (5) GE Elective (6) Free Elective (4) Free Elective (5) Year 3 Global Logistics Management Management Accounting I Consumer Behaviour BUSINESS SPECIALTY ELECTIVE (1) BUSINESS SPECIALTY ELECTIVE (2) BUSINESS SPECIALTY ELECTIVE (3) GE Elective (3) GE Elective (4) Free Elective (2) Free Elective (3) Year 2 Applied Putonghua English for Academic Purposes English for Professional Communication Contemporary Information Technologies Financial Accounting Hong Kong Business Law Global Marketing Management of Contemporary Business Operations GE Elective (1) GE Elective (2) Free Elective (1) Year 1 Freshman Chinese Chinese Literature Appreciation University English (1) University English (2) Probability and Statistics Perspectives on General Education Principles of Management Principles of Marketing Business Economics I Business Economics II Explore Our Industry Connections 學生活動,如CEO講座、企業參觀、商業技能培訓工作坊等,加強學生對不同行業的認識,並成為學生與從業者的聯繫。 Professional activities, such as CEO seminars, company visits, and business skills workshops, link students with the real world and facilitate their understanding of different industries. 校友聚會讓校友與學生彼此交流,增進校友、學生與恒大的聯繫。 Alumni events connect students and alumni, building an extensive HSUHK business network. Kickstart Your Career 實習計劃旨在讓學生把課堂知識實際應用於工作上。通過在職訓練及導師悉心的指導,同學能夠學以致用,獲取寶貴的學習經驗。 Our internship programme enables students to apply classroom knowledge to real-life business situations. The on-the-job training and reflective presentations make business education more relevant and rewarding. Participating enterprises include AIA International Limited Alibaba A.S. Watson Group Hang Seng Bank Limited Kerry Logistics Network Limited L’Oreal Group Ogilvy & Mather Marketing Communications Ltd. Prada Asia Ltd. PRIZM Group Hong Kong Walt Disney World Travel Overseas 截至2020年,恒大與超過70間海外學府簽訂合作協議,鼓勵學生到海外交流,擴闊視野。 Up until 2020, we have established exchange partnerships with over 70 overseas institutions across Asia, Europe, North America and Middle East. Students are encouraged to participate in outbound exchange to broaden their horizons. JAPAN Aichi Shukutoku University Nanzan University Osaka International University Seinan Gakuin University University of Niigata Prefecture SOUTH KOREA Chung-Ang University Hanyang University Inha University Korea University (Sejong Campus) Pukyong National University USA Albright College Carthage College Cottey College Gordon College FRANCE Ecole de Management de Normandie EDC PARIS Business School INSEEC Business School ISIT - Institut de Management et de Communication Interculturels 台灣 國立臺灣大學 中原大學 逢甲大學 輔仁大學 FINLAND HAAGA-HELIA University of Applied Sciences JAMK University of Applied Sciences Laurea University of Applied Sciences Open a World of Opportunities 綜合工商管理 (榮譽) 學士畢業生就業前景廣闊,課程的跨學科知識和技能有助畢業生在瞬息萬變的社會上勝任不同職位,如管理培訓生、顧問、政策分析主任等領導角色。 Employment pathways of BBA-GB graduates are not confined to specific industries or functions, as their multidimensional knowledge and skills are applicable to multiple positions. The typical positions for BBA-GB graduates are Management Trainee, Consultant, Policy Analyst, Administrative Officer, Executive Officer, and Project Officer. FAQ 1 入學有什麼要求? What are the admission requirements? 申請者可透過香港恒生大學網上入學申請系統申請。如有進一步查詢,請聯絡本校教務處。 Applicants can submit their applications through The Hang Seng University of Hong Kong Undergraduate Application System. For further enquiries, please contact the Registry. Year 1 entry Applicants should possess HKDSE or equivalent qualifications. 入讀一年級 申請者應具備香港中學文憑或同等學歷。 Year 3 entry Associate Degree or Higher Diploma in a related discipline. 入讀三年級 申請人須修畢相關學科的副學士或高級文憑課程。 2 招生程序是否包括入學面試? Are admission interviews required? 視乎申請人數,學生或會獲邀出席面試,有助申請人加深了解此專業和課程。 While interview is not a required part of the admission process, some applicants may get invited to an interview on a case-by-case basis. Tel 電話 : 3963 5555 Fax 傳真 : 3963 5553 Website 網頁 : www.hsu.edu.hk Address 地址 : Hang Shin Link, Siu Lek Yuen, Shatin, NT 新界沙田小瀝源行善里 Programme Email 課程查詢 : mkt@hsu.edu.hk Admission Email 入學查詢 : ugadmission@hsu.edu.hk In case of any discrepancy between the English and Chinese versions of the contents of this pamphlet, the English version shall prevail. 本課程簡介內容以英文版本為準,中文譯本僅供參考。 The Hang Seng University of Hong Kong is incorporated in Hong Kong with limited liability by guarantee. 香港恒生大學是一間於香港註冊成立之擔保有限公司。 Information updated as of September 2021. 有關資料更新至2021年9月。 Bachelor of Business Administration (Honours) in General Business is recognised under the Qualifications Framework (QF). QF Level: 5 | QR Registration No.: 20/000379/L5 | Registration Validity Period: 01/09/2020 to 31/08/2026