Bachelor of Business Administration (Honours) in MARKETING (BBA-MKT) ¥«³õ¾Ç¤u°ÓºÞ²z¡]ºaÅA¡^¾Ç¤h Programme Characteristics ½Òµ{¯S¦â The programme aims to equip aspiring marketing talents with cutting-edge knowledge and skills to address the opportunities and challenges in the global, digital age of the 21st century. Experiential, interactive, project-based, and case-based learning is the cornerstone of this innovative BBA-MKT Programme. ¥«³õ¾Ç¤u°ÓºÞ²z(ºaÅA)¾Ç¤h½Òµ{³z¹L¥H½ÒÃD¬°¥»©M­Ó®×¬°¥»ªº½Ò°ó³]­p¡A°t¦XÅéÅç¤Î¤¬°Ê¾Ç²ß¡A­P¤O °ö¨|¾Ç¥Í´x´¤¥«³õ¾Ç³Ì·sªºª¾ÃÑ©M§Þ¯à¡A¦¨¬°Àu¨qªº¥«³õÀç¾P±M¤~¡A¥HÀ³¹ï·í¤U¥þ²y¼Æ½X®É¥Nªº¦UºØ ¬D¾Ô¤Î¾÷¹J¡C Our Teaching Team ±Ð¾Ç¹Î¶¤ Our teaching team consists of a well-balanced mix of 17 full-time and 6 part-time faculty members, all with advanced degrees from major universities in Australia, Canada, Hong Kong, the UK, and the USA. Apart from teaching, they also consult for a variety of corporations and conduct original research to advance knowledge. ¥«³õ¾Ç¨t¥Ñ17 ¦ì¥þ¾©M6 ¦ì­Ý¾±Ð¾Ç¤H­û²Õ¦¨¡A¥L­Ì¤À§O¦b­»´ä¡B¿D¬w¡B¥[®³¤j¡B­^°ê©Î¬ü°êªº¥D­n ¤j¾Ç¨ú±o°ªµ¥¾Ç¦ì¡C¥L­Ìªº±Ð¾Ç¸gÅçÂ×´I¡A¦Ó¥L­Ìªº¾Ç³N¬ã¨s¤Î¹ê°È¸gÅç¥ç±`¬°¾Ç¬É©M°Ó¬É§@¥X°^Äm¡C Academic Background ¾Ç³N­I´º 83% Doctoral Degree Holders ³Õ¤h¾Ç¦ì 17% Master¡¦s Degree Holders ºÓ¤h¾Ç¦ì Teaching Experience ±Ð¾Ç¸gÅç 70% Over 10 Years/ 10¦~¥H¤W 18% 1-5 Years/ ¦~ 12% 6-10 Years/ ¦~ Teaching awards (past three years) ±Ð¾Ç¼ú¶µ (³Ìªñ¤T¦~) 23 Research Outputs (past three years) ¬ã¨s¦¨ªG (³Ìªñ¤T¦~) 20 Cases and Book Chapters ­Ó®×¤Î±M¤å¶° 62 International Conference Papers °ê»Ú·|ij±MÃD 38 Academic Journal Articles ¾Ç³N´Á¥Z½×¤å Business Experience ¹ê°È¸gÅç At least five faculty members have run their own businesses in food services, import/export, IT, logistics, machinery, and real estate. At least ten others have worked or consulted for companies in a wide range of industries, including advertising, banking and financial services, energy and resources, government departments and NGOs, IT, product management, retailing, and social media. ¥«³õ¾Ç¨t¦Ñ®v¦³Â×´Iªº³Ð·~¸gÅç¡A¨ä¤¤¦Ü¤Ö 5 ¦ì´¿¸gÀç­¹«~¡B¥X¤J¤f¡B¸ê°T¬ì§Þ¡Bª«¬y¡B¾÷±ñ©M©Ð¦a²£ µ¥·~°È¡C¥t¥~¦Ü¤Ö10 ¦ì´¿©ó¦h­Ó¦æ·~¾á¥ô­n¾©ÎÅU°Ý¡A¥]¬A¼s§i¡B»È¦æ¡Bª÷¿ÄªA°È¡B¯à·½¨ÑÀ³¡B¬F©² ³¡ªù¡B«D¦È§Q¹ÎÅé¡B¸ê°T¬ì§Þ¡B²£«~¶}µo¡B¹s°â¤ÎªÀ¥æ´CÅé¡C Learning Blueprint for Year 1 ¤j¤@¾Ç²ßÂÅ¹Ï Foundational Curriculum °ò¦½Òµ{ Principles of Marketing ¥«³õ¾Ç­ì²z Business Economics 1 °Ó·~¸gÀپǡ]¤@¡^ Perspective on General Education ³qÃÑ·§½× English for Effective Communication °ª®Ä¶Ç°T­^»y Freshman Chinese ¤j¤@°ê¤å Principles of Management ºÞ²z¾Ç­ì²z Business Economics 2 °Ó·~¸gÀپǡ]¤G¡^ Probability and Statistics ·§²v»P²Î­p¾Ç English for Academic Purposes ¾Ç³N¼g§@­^»y Chinese Literature Appreciation ¤¤°ê¤å¾ÇªY½à Unlocking Potential ¶}±Ò¼ç¯à Lecturing ½Ò°ó±Â½Ò Interactive Learning ¤¬°Ê±Ð¾Ç Group Discussion ¤p²Õ°Q½× Independent Learning ¿W¥ß¾Ç²ß Multidimensional Development ¦h¤¸µo®i Orientation Day ªï·s¬¡°Ê Sports Training Åé¨|¬¡°Ê Student Association ¾Ç¥Í²Õ´ Busking ÃÀ³Nªíºt Hall Life ±JªÙ¥Í¬¡ Learning Blueprint for Year 2 ¤j¤G¾Ç²ßÂÅ¹Ï Foundational Curriculum °ò¦½Òµ{ Global Marketing Àô²y¥«³õ¾Ç Financial Accounting °]°È·|­p Financial Management °]°ÈºÞ²z English for Business Communication °Ó·~¶Ç°T­^»y Operation and Supply Chain Management Àç¹B»P¨ÑÀ³ÃìºÞ²z Contemporary Information Technologies ·í¥N¸ê°T¬ì§Þ Management Accounting 1 ºÞ²z·|­p Applied Putonghua À³¥Î´¶³q¸Ü GE Elective 1 & 2 ³qÃѱШ|¿ï­×³æ¤¸ ¡]¤@¤Î¤G¡^ Free Elective 1 ¿ï­×³æ¤¸¡]¤@¡^ Unlocking Potential ¶}±Ò¼ç¯à Behavioural Laboratory ¡V Cutting-edge facilities for conducting behavioural research ¦æ¬°¹êÅç«Ç ¡X ¬ã¨s®ø¶O©M°Ó·~¦æ¬°ªº³Ì·s³]¬I Behavioural Laboratory ¡V Observing consumer and business behaviours ¦æ¬°¹êÅç«Ç ¡X ³z¹L¼v­µ³]³ÆÆ[¹î®ø¶O©M°Ó·~¦æ¬° Computer-Assisted Telephone Interviewing Centre ¹q¸£»²§U¹q¸Ü½Õ¬d¤¤¤ß Multidimensional Development ¦h¤¸µo®i Exchange Programme ¥æ¬y­p¹º Japan „P Aichi Shukutoku University „P Nanzan University „P Osaka International University „P Seinan Gakuin University „P University of Niigata Prefecture South Korea „P Chung-Ang University „P Hanyang University „P Inha University „P Korea University Sejong Campus „P Pukyong National University ¤¤°ê¤j³° „P ¤W®ü¥æ³q¤j¾Ç „P ¤W®ü¹ï¥~¸g¶T¤j¾Ç „P ´_¥¹¤j¾Ç „P ­º³£®v½d¤j¾Ç „P ¹ï¥~¸gÀÙ¶T©ö¤j¾Ç ¥xÆW „P ¤¤­ì¤j¾Ç „P ³{¥Ò¤j¾Ç „P »²¤¯¤j¾Ç „P °ê¥ß»OÆW¤j¾Ç „P °ê¥ß»O¥_¤j¾Ç France „P Ecole de Management de Normandie „P EDC PARIS Business School „P INSEEC Business School „P ISIT - Institut de Management et de „P Communication Interculturels USA „P Albright College „P Carthage College „P Cottey College „P Gordon College „P Whittier College For a complete list of exchange partners, please refer to the Student Affairs Office webpage. ³Ì·s¥æ¬y­p¹º¦X§@°|®Õ¸ê®Æ½Ð¬d¾\¾Ç¥Í¨Æ°È³Bºô¤W¸ê°T¡C Learning Blueprint for Year 3 ¤j¤T¾Ç²ßÂÅ¹Ï Professional Curriculum ±M·~½Òµ{ Advertising and IMC ¼s§i»P¾ã¦XÀç¾P¶Ç¼½ Brand Management «~µPºÞ²z Marketing Research ¥«³õ¬ã¨s Hong Kong Business Law ­»´ä°Ó°Èªk GE Elective 3 ³qÃѱШ|¿ï­×³æ¤¸ ¡]¤T¡^ Consumer Behaviour ®ø¶OªÌ¦æ¬°¾Ç Customer Relationship Management «È¤áÃö«YºÞ²z Retail and Channel Management ¹s°â¤Î´ë¹DºÞ²z Free Elective 2 ¿ï­×³æ¤¸¡]¤G¡^ GE Elective 4 ³qÃѱШ|¿ï­×³æ¤¸ ¡]¥|¡^ Synergistic Integration ¿Ä·|³e³q CEO Talk - Pricerite ¹ê´f®a©~ CEO Talk - Hong Kong Airlines ­»´ä¯èªÅ CEO Talk - Sincere ¥ý¬I¦Ê³f Alumni Sharing on Marketing Careers ®Õ¤Í¤À¨É¨D¾»P¾³õ¤ß±o Theory in Practice ¾Ç¥H­P¥Î Our internship programme enables students to apply the knowledge learnt from a classroom setting to reallife business situations. The on-the-job training and the internship projects that are closely supervised by our experienced tutors enable students to turn their knowledge into practice, making the learning experience more rewarding and challenging. ¹ê²ß­p¹º¦®¦bÅý¾Ç¥Í§â¥«³õ¾Çª¾Ãѹê»ÚÀ³¥Î©ó¤u§@¤W¡C³q¹L¦b¾°V½m¤Î¾É®v±x¤ßªº«ü¾É¡A¦P¾Ç¯à°÷¾Ç¥H­P¥Î¡A Àò¨úÄ_¶Qªº¾Ç²ß¸gÅç¡C Participating enterprises include °Ñ»P¾÷ºc¥]¬A „P Hang Seng Bank ùÚ¥Í»È¦æ „P Bank of China ¤¤°ê»È¦æ „P HSBC ¶×Â×»È¦æ „P China South City Holdings µØ«n«°±±ªÑ „P Kerry Medical ¹Å¨½ÂåÀø „P CLP Group ¤¤µØ¹q¤O „P New World Telecommunications ·s¥@¬É¹q°T „P Hong Kong Disneyland ­»´ä­}¤h¥§¼Ö¶é „P Hong Kong Telecommunication ­»´ä¹q°T „P ANSA CPA ÀA¿Z·|­p®v¦æ „P GOGO VAN „P TUV SUD Hong Kong «n¼w·N§Ó¶°¹Î „P Didi Chuxing ºwºw¥X¦æ „P Pacific BMW ¤Ó¥­¬vÄ_°¨ „P Cathay Pacific °ê®õ¯èªÅ „P New World Millennium Hong Kong Hotel ¤dÁH·s¥@¬É­»´ä°s©± Learning Blueprint for Year 4 ¤j¥|¾Ç²ßÂÅ¹Ï Professional Curriculum ±M·~½Òµ{ Strategic Marketing µ¦²¤¥«³õ¾Ç Marketing in China ¤¤°ê¥«³õ¾Ç Services Marketing ªA°È¥«³õ¾Ç Business Policy and Strategy °Ó·~¬Fµ¦¤Îµ¦²¤ GE Elective 5 & 6 ³qÃѱШ|¿ï­×³æ¤¸ ¡]¤­¤Î¤»¡^ E-Marketing ¹q¤l¥«³õ¾Ç Sales Force Management ¾P°â¤H­ûºÞ²z Business to Business Marketing ¥ø·~¥«³õ¾Ç Senior Year Project ±MÃD¬ã¨s Free Elective 3 ¿ï­×³æ¤¸¡]¤T¡^ Synergistic Integration ¿Ä·|³e³q World Business Congress ¥@¬É°Ó°È·|ij Consumer Ethics Symposium ®ø¶OªÌ¹D¼w¬ã°Q·| Theory in Practice ¾Ç¥H­P¥Î Silver Medal in LEGOR BRICKthrough Challenge 2019 2019 LEGOR BRICKthrough Challenge »È¼ú Gold Award & Best Advertising Video Award in the 2018 Joint University Outstanding Marketing Award (JUOMA) 2018 ¥þ´ä¤j¾ÇÁp®Õ¥«³õµ¦¹º¤ñÁÉ ¡]JUOMA¡^ª÷¼ú¤Î ³Ì¨Î¼s§i¿ý¹³¼ú Second place in the 2017 SCMP Classified Post¡¦s ¡§Young Marketer of Tomorrow¡¨ 2017 «nµØ¦­³ø Classified Post ¡§Young Marketer of Tomorrow¡¨ ¥«³õµ¦¹º¤ñÁɨȭx Golden Award in the 2017 HKSTPC Technopreneur Awards 2017 «C¦~¥ø·~®aµo®i§½ ¡u¬ì§Þ¥ø·~®a¼ú¡vª÷¼ú Career Prospects and Further Studies ´N·~¤Î¤É¾Ç After four years, the BBA-MKT graduates will enter the job market fully ready to: §¹¦¨¥|¦~½Òµ{«á¡A§Ú­Ìªº²¦·~¥Í±N¨ã³Æ¥H¤U¯S½è¡AÁÚ¶i¾³õ¡G M anage traditional and digital operations µo®iºôµ¸¤Îªù¥« A dvance personal and organisational goals ³Ó¥ô®ü¤º¥~¾³õ R ecognise global trends in the local context º¡¨¬«È¤á®i©Ò¾Ç K eep a high level of professionalism and ethics E xcel in communication skills and teamwork T ranscend cultural and national boundaries Recent BBA-MKT graduates have launched their careers as: §Ú­Ìªº²¦·~¥Í¤w§ë¨­¤£¦Pªºª¾¦W¾÷ºc¤u§@¡A¥]¬A¡G Mary TANG ¾H¾å§Í (2018) Management Trainee Sa Sa International Holdings Dickson NG §d»ÊªN (2017) Management Trainee Crystal International Group Eva LAU ¼BºöµØ (2016) Assistant Marketing Officer BMW Hong Kong David POON ¼ï¤Ñ½Ã (2016) Senior Project Development Officer Hopewell Holdings Limited Yandy CHAN ³¯¾åªY (2016) Customer Service Enablement Specialist Johnson & Johnson Elaine SHIU ªò¿P¹ç (2016) Founder & Chief Brand Officer Ejj Holding Limited Stephanie TSANG ´¿¼zªY (2016) Assistant Business Insights and Activation Manager Hang Seng Bank Dorothy YAU ªô¤å½« (2015) Partnership & Business Development Executive Asia Miles Kingsly WU ­J´º³ó (2014) Assistant Marketing Manager Nexusguard Some BBA-MKT graduates have chosen to pursue advanced degrees. Popular choices include: ³¡¤À²¦·~¥Í¿ï¾ÜÄ~Äò¶i­×¡AÀò¥H¤U¥»¦a©Î®ü¥~¤j¾Ç¨ú¿ý¡G „P City University of Hong Kong „P Hong Kong Baptist University „P The Chinese University of Hong Kong „P The University of Hong Kong „P University of Bath „P University of Bristol „P University of Glasgow „P University of Lancaster „P University of Leeds „P University of Miami „P University of Southampton „P University of Warwick ENQUIRIES ON APPLICATION AND ADMISSION ¤J¾Ç¥Ó½Ð¤Î¬d¸ß Applicants can submit their applications through The Hang Seng University of Hong Kong Online Application¡@ System. For further enquiries, please contact the Registry. ¥Ó½ÐªÌ¥i³z¹L­»´äùڥͤj¾Çºô¤W¤J¾Ç¥Ó½Ð¨t²Î¥Ó½Ð¡C¦p¦³¶i¤@¨B¬d¸ß¡A½ÐÁpµ¸¥»®Õ±Ð°È³B¡C Year 1 entry Applicants should possess HKDSE or equivalent qualifications. ¤JŪ¤@¦~¯Å ¥Ó½ÐªÌÀ³¨ã³Æ­»´ä¤¤¾Ç¤å¾Ì©Î¦Pµ¥¾Ç¾ú¡C Year 2 & 3 entry Applicants should have completed an Associate Degree or Higher Diploma in a related discipline. ¤JŪ¤G/ ¤T¦~¯Å ¥Ó½ÐªÌ¶·­×²¦¬ÛÃö¾Ç¬ìªº°Æ¾Ç¤h©Î°ª¯Å¤å¾Ì½Òµ{¡C Tel ¹q¸Ü ¡G3963 5555 Fax ¶Ç¯u ¡G3963 5553 Website ºô­¶ ¡Ghttp://www.hsu.edu.hk Programme Email ½Òµ{¬d¸ß ¡Gmkt@hsu.edu.hk Admission Email ¤J¾Ç¬d¸ß ¡Gugadmission@hsu.edu.hk Address ¦a§} ¡GHang Shin Link, Siu Lek Yuen, Shatin, NT ¡@·s¬É¨F¥Ð¤pÃw·½¦æµ½¨½ In case of any discrepancy between the English and Chinese versions of the contents of this pamphlet, the English version shall prevail. ¥»½Òµ{²¤¶¤º®e¥H­^¤åª©¥»¬°·Ç¡A¤¤¤åĶ¥»¶È¨Ñ°Ñ¦Ò¡C The Hang Seng University of Hong Kong is incorporated in Hong Kong with limited liability by guarantee. ­»´äùڥͤj¾Ç¬O¤@¶¡©ó­»´äµù¥U¦¨¥ß¤§¾á«O¦³­­¤½¥q¡C Information updated as of September 2020. ¦³Ãö¸ê®Æ§ó·s¦Ü2020¦~9¤ë¡C Bachelor of Business Administration (Honours) in Marketing is recognised under the Qualifications Framework (QF). QF Level: 5¢xQR Registration No.: 19/000680/L5¢xRegistration Validity Period: 01/09/2019 to 31/08/2021