Bachelor of Business Administration (Honours) in MARKETING (BBA-MKT) 市場學工商管理（榮譽）學士 Programme Characteristics 課程特色 The programme aims to equip aspiring marketing talents with cutting-edge knowledge and skills to address the opportunities and challenges in the global, digital age of the 21st century. Experiential, interactive, project-based, and case-based learning is the cornerstone of this innovative BBA-MKT Programme. 市場學工商管理(榮譽)學士課程透過以課題為本和個案為本的課堂設計，配合體驗及互動學習，致力培育學生掌握市場學最新的知識和技能，成為優秀的市場營銷專才，以應對當下全球數碼時代的各種挑戰及機遇。 Our Teaching Team 教學團隊 Our teaching team consists of a well-balanced mix of 17 full-time and 3 part-time faculty members, all with advanced degrees from major universities in Australia, Canada, Hong Kong, the UK, and the USA. Apart from teaching, they also consult for a variety of corporations and conduct original research to advance knowledge. 市場學系由 17 位全職和 3 位兼職教學人員組成，他們分別在香 、澳洲、加拿大、英國或美國的主要大學取得高等學位。他們的教學經驗豐富，而他們的學術研究及實務經驗亦常為學界和商界作出貢獻。 Academic Background 學術背景 17% Master’s Degree Holders 碩士學位 83% Doctoral Degree Holders博士學位 Teaching Experience 教學經驗 18% 1-5 Years/ 年 12% 6-10 Years/ 年 70% Over 10 Years/ 10年以上 Teaching awards (past three years) 教學獎項 (最近三年) 23 Research Outputs (past three years) 研究成果 (最近三年) Cases and Book Chapters個案及專文集 20 International Conference Papers 國際會議專題62 Academic Journal Articles學術期刊論文26 Business Experience 實務經驗 At least five faculty members have run their own businesses in food services, import/export, IT, logistics, machinery, and real estate. At least ten others have worked or consulted for companies in a wide range of industries, including advertising, banking and financial services, energy and resources, government departments and NGOs, IT, product management, retailing, and social media. 市場學系老師有豐富的創業經驗，其中至少 5 位曾經 食品、出入口、資訊科技、物流、機械和房地產等業務。另外至少 10 位曾於多個行業擔任要職或顧問， 括廣告、銀行、金融服務、能源供應、政府部門、非牟利團體、資訊科技、產品開發、零售及社交媒體。 Learning Blueprint for Year 1 大一學習藍圖 Foundational Curriculum 基礎課程 Principles of Marketing市場學原理 Business Economics 1商業經濟學（一） Perspective on General Education通識概論 English for Effective Communication高效傳訊英語 Freshman Chinese大一國文 Principles of Management管理學原理 Business Economics 2商業經濟學（二） Probability and Statistics 概率與統計學 English for Academic Purposes學術寫作英語 Chinese Literature Appreciation中國文學欣賞 Unlocking Potential 開啟潛能 Lecturing 課堂授課 Interactive Learning 互動教學 Group Discussion 小組討論 Independent Learning 獨立學習 Multidimensional Development 多元發展 Orientation Day 迎新活動 Sports Training 體育活動 Student Association 學生組織 Busking 藝術表演 Hall Life 宿舍生活 Learning Blueprint for Year 2 大二學習藍圖 Foundational Curriculum 基礎課程 Global Marketing環球市場學 Financial Accounting財務會計 Financial Management財務管理 Information Systems in Business商業資訊系統 Management Accounting 1管理會計 Putonghua for Business商貿普通話 English for Business商業傳訊英語 Operation and Supply Communication Chain Management營運與供應鏈管理 GE Elective 1 & 2通識教育選修單元（一及二） Free Elective 1 選修單元（一） Unlocking Potential 開啟潛能 Behavioural Laboratory – Cutting-edge facilities for conducting behavioural research 行為實驗室 — 研究消費和商業行為的最新設施 Computer-Assisted Telephone Interviewing Centre 電腦輔助電話調查中心 Behavioural Laboratory – Observing consumer and business behaviours 行為實驗室 — 透過影音設備觀察消費和商業行為 Multidimensional Development 多元發展 Exchange Programme 交流計劃 Japan Aichi Shukutoku University Nanzan University Osaka International University Seinan Gakuin University University of Niigata Prefecture 台灣 中原大學 逢甲大學 輔仁大學 國立臺灣大學 國立臺北大學 South Korea Chung-Ang University Hanyang University Inha University Korea University Sejong Campus Pukyong National University France Ecole de Management de Normandie EDC PARIS Business School INSEEC Business School ISIT - Institut de Management et de Communication Interculturels USA Albright College Carthage College Cottey College Gordon College Whittier College 中國大陸 上海交通大學 上海對外經貿大學 復旦大學 首 師範大學 對外經濟貿易大學 For a complete list of exchange partners, please refer to the Student Affairs Office webpage. 最新交流計劃合作院校資料請查閱學生事務處網上資訊。 Learning Blueprint for Year 3 大三學習藍圖 Advertising and IMC廣告與整合 銷傳播 Professional Curriculum 專業課程 Brand Management 品牌管理 Marketing Research市場研究 Hong Kong Business Law香港 商務法 GE Elective 3通識教育選修單元（三） Consumer Behaviour消費 行為學 Customer Relationship Management客戶關係管理 Retail and Channel Management零售及渠道管理 Free Elective 2 選修單元（二） GE Elective 4通識教育選修單元（四） Synergistic Integration 融會貫通 CEO Talk - Pricerite 實惠家居 CEO Talk - Hong Kong Airlines 香港航空 CEO Talk - Sincere 先施百貨 Alumni Sharing on Marketing Careers 校友分享求職與職場心得 Theory in Practice 學以致用 Our internship programme enables students to apply the knowledge learnt from a classroom setting to reallife business situations. The on-the-job training and the internship projects that are closely supervised by our experienced tutors enable students to turn their knowledge into practice, making the learning experience more rewarding and challenging. 實習計劃旨在讓學生把市場學知識實際應用於工作上。通過在職訓練及導師悉心的指導，同學能夠學以致用，獲取寶貴的學習經驗。 Participating enterprises include 參與機構 Hang Seng Bank恒生銀行 Bank of China中國銀行 HSBC匯豐銀行 China South City Holdings華南城控股 Kerry Medical嘉里醫療 MTR港鐵公司 New World Telecommunications新世界電訊 Hong Kong Disneyland香港 迪士尼樂園 Hong Kong Telecommunication香港電訊 ANSA CPA錦璘會計師行 GOGO VAN TÜV SÜD Hong Kong南德意志集團 Didi Chuxing滴滴出行 Pacific BMW太平洋寶馬 Hong Kong Airlines香港 航空 New World Millennium Hong Kong Hotel 千禧新世界香港 酒店 Learning Blueprint for Year 4 大四學習藍圖 Professional Curriculum 專業課程 Strategic Marketing策略市場學 Marketing in China中國市場學 Services Marketing服務市場學 Business Policy and Strategy商業政策及策略 GE Elective 5 & 6通識教育選修單元（五及六） E-Marketing電子市場學 Sales Force Management銷售人員管理 Business to Business Marketing 企業市場學 Senior Year Project專題研究 Free Elective 3選修單元（三） Synergistic Integration 融會貫通 World Business Congress 世界商務會議 Consumer Ethics Symposium 消費者道德研討會 Theory in Practice 學以致用 Gold Award & Best Advertising Video Award in the 2018 Joint University Outstanding Marketing Award (JUOMA) 2018 全港大學聯校市場策劃比賽（JUOMA）金獎及最佳廣告錄像獎 Golden Award in the 2017 HKSTPC Technopreneur Awards 2017 青年企業家發展局「科技企業家獎」金獎 Second place in the 2017 SCMP Classified Post’s “Young Marketer of Tomorrow” 2017 南華早報 Classified Post “Young Marketer of Tomorrow” 市場策劃比賽亞軍 Silver Medal in the 2016 “Chuang Qing Chun” National Entrepreneurship Competition 2016「創青春」全國大學生創業大賽銀獎 Career Prospects and Further Studies 就業及升學 After four years, the BBA-MKT graduates will enter the job market fully ready to: 完成四年課程後，我們的畢業生將具備以下特質，邁進職場： M anage traditional and digital operations A dvance personal and organisational goals R ecognise global trends in the local context K eep a high level of professionalism and ethics E xcel in communication skills and teamwork T ranscend cultural and national boundaries 發展網絡及門市 勝任海內外職場 滿足客戶展所學 Recent BBA-MKT graduates have launched their careers as: 我們的畢業生已投身不同的知名機構工作 Mary TANG 鄧曉彤 (2018) Management Trainee Sa Sa International Holdings Dickson NG 吳銘杰 (2017) Management Trainee Crystal International Group Eva LAU 劉綺華 (2016) Assistant Marketing Officer BMW Hong Kong David POON 潘天衛 (2016) Senior Project Development Officer Hopewell Holdings Limited Yandy CHAN陳曉欣 (2016) Customer Service Enablement Specialist Johnson & Johnson Elaine SHIU邵燕寧 (2016) Founder & Chief Brand Officer Ejj Holding Limited Stephanie TSANG曾慧欣 (2016) Assistant Business Insights Partnership & Business and Activation Manager Development Executive Hang Seng Bank Dorothy YAU邱文蔚 (2015) Partnership & Business Development Executive Asia Miles Kingsly WU胡景堯 (2014) Assistant Marketing Manager Nexusguard Some BBA-MKT graduates have chosen to pursue advanced degrees. Popular choices include: 部分畢業生選擇繼續進修，獲以下本地或海外大學取錄： City University of Hong Kong Hong Kong Baptist University The Chinese University of Hong Kong The University of Hong Kong Oxford Brookes University University of Bath University of Bristol University of Glasgow University of Lancaster University of Leeds University of Miami University of Warwick   NQUIRIES ON APPLICATION AND ADMISSION 入學申請及查詢 Applicants can submit their applications through The Hang Seng University of Hong Kong Online Application System. For further enquiries, please contact the Registry. 申請者可透過香港恒生大學網上入學申請系統申請。如有進一步查詢，請聯絡本校教務處。 Year 1 entry入讀一年級 Applicants should possess HKDSE or equivalent qualifications. 申請者應具備香港 中學文憑或同等學歷。 Year 3 entry入讀三年級 Applicants should have completed an Associate Degree or Higher Diploma in a related discipline. 申請者 須修畢相關學科的副學士或高級文憑課程。 Tel 電話：3963 5555 Fax 傳真：3963 5553 Website網頁：http://www.hsu.edu.hk Programme Email 課程查詢：mkt@hsu.edu.hk Admission Email 入學查詢：ugadmission@hsu.edu.hk Address 地址：Hang Shin Link, Siu Lek Yuen, Shatin, NT新界沙田小瀝源行善里 In case of any discrepancy between the English and Chinese versions of the contents of this pamphlet, the English version shall prevail. 本課程簡介內容以英文版本為準，中文譯本僅供參考。 The Hang Seng University of Hong Kong is incorporated in Hong Kong with limited liability by guarantee. 香港恒生大學是一間於香港註冊成立之擔保有限公司。 Information updated as of September 2019. 有關資料更新至2019年9月。