Bachelor of Business Administration (Honours) in MANAGEMENT (BBA-MGT)
管理學工商管理（榮譽）學士
New Students Orientation Day 2019 2019新生迎新日
We value people 管理 以人為本

Programme Advantages
課程優勢
One of the advantages of the BBA‐MGT programme is that it requires students to take fewer yet most important core modules, while they can choose a variety of elective modules. Therefore, students may choose to explore more general business areas or focus on specific business or management niches according to their own interests and career aspirations.
BBA-MGT課程其中一個優點是要求同學修讀較少卻最重要的核心科目，同時選擇不同的選修科。因此，同學可以按照興趣和職業抱負，選擇探索較廣泛的商業領域，也可以專注特定的商業或管理範疇。
BBA‐MGT adopts a variety of teaching approaches, such as case study, experiential learning, simulation games, debates, research projects, and guest lectures. Students can learn from the real‐life scenarios and acquire a wide range of soft skills, such as leadership, teamwork, interpersonal skills, and decision making, etc.
BBA-MGT採用不同的教學方法，例如案例研究、體驗式學習、模擬遊戲、辯論、研究項目和客席講座，同學得以從現實生活情景學習，並掌握各種軟技能，例如領導才能、團隊合作、人際技巧、和決策能力等。
BBA‐MGT adopts a small class teaching mode that allows more interactions among teachers and students.
BBA-MGT採用小班教學模式，增加老師和同學的互動。
The Residential Colleges system helps facilitate the teaching philosophies of BBA‐MGT.
住宿式書院制度有助促進BBA-MGT的教學理念。

The dormitory of The Hang Seng University of Hong Kong (HSUHK) is surrounded by green mountains and has a beautiful environment. Students can experience the unique Residential Colleges (RC) system and build closer relationships with teachers and peers.
香港恒生大學（恒大）的宿舍翠山環抱、環境優美，同學們可以體驗獨特的住宿式書院制度、並藉此建立更緊密的師生和同儕關係。

 
Curriculum Design
課程設計
The four-year curriculum design is as follows:
四年課程設計如下：
Year 1 一年級
•Chinese Literature  Appreciation 中國文學欣賞
•Freshman Chinese 大一國文 
•English for  Academic Purposes 學術寫作英語
•ENG for Effective  Communication 高效傳訊英語 
•Probability and  Statistics  概率統計學  
•Perspectives on  General Education 透視通識教育 
•Business  Economics I  商業經濟學（一）
•Business  Economics II 商業經濟學（二） 
•Free Elective 自由選修  
•Principles of Management 管理學原理

Year 2 二年級
•Eng. for Business Communication 商業傳訊英語 
•Applied Putonghua 應用普通話
•GE Elective 通識選修
•IS in Business  商業資訊系統
•Principles of Marketing 市場學原理
•GE Elective 通識選修
•MGT of Contemp.  BUS Operations 商業營運管理
•Financial Accounting 財務會計
•Human Resource Management 人力資源管理
•Organizational Behaviour 組織行為

Year 3 三年級
•GE Elective 通識選修
•GE Elective 通識選修
•Financial Management 財務管理
•MGT Skills Development 香港商業法
•HR Information Systems 管理技巧發展
•Business Elective 商業選修
•International Management 國際管理學
•Training and  Development 培訓與發展 
•Management Elective 管理選修
•Free Elective 自由選修

Year 4 四年級
•GE Elective 通識選修
•GE Elective 通識選修
•Business Elective 商業選修
•Business Policy and Strategy 商業政策及策略
•Org Change and Development 組織變革與發展
•Research Methods 研究方法
•Management Elective 管理選修
•Management Elective 管理選修
•Management Elective 管理選修
•Free Elective 自由選修 

The curriculum design is well balanced between liberal and professional education.
課程設計在博雅和專業教育之間取得平衡。

•Common Core Curriculum (15 Modules) 37.5%
 共同核心課程 (15單元)
•Business Education (11 Modules) 27.5%
 商業教育 (11單元)
•Management Specialty (11 Modules) 27.5%
 管理專業 (11單元)
•Free Electives (3 Modules) 7.5%
 自由選修 (3單元)


Student Activities
學生活動
By participating in different kinds of student activities, BBA-MGT students’ university life are thus enlarged and enriched. For examples:
透過參與不同的學生活動，BBA-MGT同學的大學生活得以擴大和充實，例如：

Open Competitions 公開比賽
Two BBA-MGT students won the Gold Award and the Best Advertising Video Award in the Joint University Outstanding Marketing Award (JUOMA), outperforming 388 teams in Hong Kong.
兩名BBA-MGT同學擊敗全港388支參賽隊伍，勇奪大學聯校市場策劃比賽金獎和最佳廣告影片獎。

Orientation Activities 迎新活動
In an orientation activity, faculty members gave a warm welcome to the BBA-MGT students of 2019 intake.
在迎新活動，老師們誠意歡迎2019年入讀的BBA-MGT新生。

Overseas Experiences
海外體驗
Overseas Internship 海外實習
A BBA-MGT student (middle) worked as an intern at Federation University in Australia.
BBA-MGT同學（中）在澳大利亞聯邦大學實習。

Study Tour 遊學團
BBA-MGT students visited Korean Broadcasting System in Seoul, Korea.
BBA-MGT同學參觀位於韓國首爾的韓國放送公社。

Exchange Programme 交換生計劃
A BBA-MGT student (2nd from right) enjoyed the exchange study at Lille, France.
BBA-MGT同學（右二）享受於法國里耳的交換生生活。

 
Professional Connections
專業連結
Professional connections are vital to BBA-MGT students. For example:
專業連結對BBA-MGT同學十分重要，例如：

Professional Conferences 專業會議
BBA-MGT students may participate in different professional conferences. Not only can they have a better understanding of the business world, but also build their own professional networks.
BBA-MGT同學可以參加不同的專業會議， 他們不但可以加深認識商業世界，亦可以建立自己的專業網絡。

Mentorship Programme 導師計劃
Through the mentorship programme, BBA-MGT students can learn from and build relationships with business elites.
透過導師計劃，BBA-MGT同學生得以向商業精英學習並建立關係。

Academic Team
學術團隊
The academic team is dedicated to teaching, research, and interacting with students.
學術團隊在教學、研究以及跟學生互動等各方面，全情投入。

•Prof CHOW Hau Siu, Irene 周巧笑教授
 BBA (CUHK), MBA & PhD (Georgia State)
 Professor
 Head of Department
 BBA-MGT Programme Director of BBA-MGT

•Dr LAU Pak Lung, Victor 劉柏能博士
 BA (NCCU), MSc & PhD (PolyU)
 Associate Professor
 Associate Head of Department of Management
 Programme Director of BBA-HRM 
 Associate Programme Director of BBA-MGT 

•Dr FU Ho Ying, Jeanne 符可瑩博士
 BSocSc & PhD (HKU)
 Associate Professor
 Programme Director of BBA-GBM

•Dr LIAO Yi, Eko 廖逸博士
 BIM (NJU), MPhil (LU) &
 PhD (HKU)
 Associate Professor

•Dr MAN Wing Yan, Thomas 萬頴恩博士
 BSc (Warwick), MA (Reading) & PhD (PolyU) 
 Associate Professor
 Programme Director of MSc-EM 
 Director of Wu Jieh Yee Centre for Innovation and Entrepreneurship

•Dr CHAU So Ling 周素玲博士
 BA (CityU), MBA (Heriot-Watt), 
 PGCE (HKU) & DBA (Newcastle)
 Assistant Professor

•Dr CHUI Lai Man, Susanna
 徐麗雯博士
 BA (York), MA (Leicester),
 MRES (Exeter) & PhD (Durham)
 Assistant Professor

•Dr KONG Hao, Kaylee 孔顥博士
 BBA & PhD (PolyU)
 Assistant Professor
 Associate Programme Director of BBA-GBM

•Dr WONG Yuen Shan, Noel 黃婉珊博士
 BSSc, MPhil & PhD (CUHK)
 Assistant Professor

•Dr LAW Chiu Ming, Raymond 羅超明博士
 BBA (USC), MIB (CityU) & 
 DBA (Newcastle)
 Senior Lecturer

•Dr LEE Shu Yee, Jenny 李淑賢博士
 BSc (SLU), MBA (SLU) &
 PhD (UniSA)
 Senior Lecturer

•Dr LEUNG Miu Yee, Cathy 梁妙儀博士
 BA (Hull), PGDP (Leicester) &
 EdD (Bristol)
 Senior Lecturer

•Dr WANG Yamei, Amy 王亞美博士
 BCom (UBC), MEcon & PhD (HKU)
 Lecturer I

•Ms NG Po Kei, Patricia 吳寶琪女士
 BSSc (LU), PGCE (HKU) & MA (HKUST)
 Lecturer I

•Ms WONG Yin Yee, Jody
 王賢儀女士
 BBA (PolyU), MPhil (CityU) & 
 PhD Candidate (UNSW)
 Lecturer I
 Associate Programme Director of BBA-HRM

Examples of trade books about business management authored by the academic team.
學術團隊撰寫有關企業管理書籍的例子。

ENQUIRIES
查詢
For any enquiries about the programme, please contact the Department of Management.
如有任何關於本課程之查詢，歡迎聯絡管理學系。
Tel 電話: 3963-5342/3963-5565/3963-5566
Email 電郵: mgt@hsu.edu.hk
Website 網頁: https://goo.gl/s3sig5
Address 地址: Hang Shin Link, Siu Lek Yuen, Shatin, NT
新界沙田小瀝源行善里

In case of any discrepancy between the English and Chinese versions of the contents of this pamphlet,
the English version shall prevail.
本課程簡介內容以英文版本為準，中文譯本僅供參考。
The Hang Seng University of Hong Kong is incorporated in Hong Kong with limited liability by guarantee.
香港恒生大學是一間於香港註冊成立之擔保有限公司。
Information updated as of September 2019.
有關資料更新至2019年9月。