Bachelor of Business Administration (Honours) (BBA) 工商管理（榮譽）學士課程 最受歡迎的恒管課程 * Most Popular Programme in HSMC * Programme Overview 課程概覽 The Bachelor of Business Administration is the most popular programme in Hang Seng Management College (HSMC). The Programme is designed to train professional and responsible leaders for the workplace and to prepare students for postgraduate studies. Upon graduation, students will be equipped with the necessary skills and knowledge to take up business related professions. 工商管理（榮譽）學士課程是恒生管理學院（恒管）最受歡迎的課程。本課程主要目的是培育商學專業人才及為準備升讀研究生課程的同學而設。學生畢業後，他們應具備必須的技能和專業知識，以便從事與工商管理有關的工作。 * As of 1 September 2017, 2855 HSMC students study in the BBA programme. 截至2017年9月1日，2855名恒管學生正就讀工商管理課程。 4 Years 4年制 2 semesters per year;15 weeks per semester. 每年分上下學期，每學期15週。 40 Modules of 120 Credits 40個單元共120個學分 3 Study Areas 3大學習範疇 • Common Core Curriculum 共同核心課程 • Business Education 商學教育 • 3 Concentrations 3 大專修範疇 • Accounting 會計學 • Banking and Finance 銀行及金融學 • Marketing 市場學 Programme Intended Learning Outcomes 課程預期學習成效 Upon completion of the Programme, students are able to: 完成工商管理（榮譽）學士課程後，學生能夠： • Empower professional and personal challenges through the application of inter-disciplinary and multi-disciplinary knowledge acquired 靈活運用跨學科知識，以應對專業及個人挑戰 • Command effective communication skill in different business environments, work as team players to integrate effectively the skills and knowledge developed, and be able to manage independent lifelong learning 具備良好商務溝通能力及團隊合作精神，融匯各項技能及知識，以持續個人的 終身學習 • Evaluate own contributions and responsibilities in becoming professional and responsible employees, business leaders and business partners 衡量個人的貢獻和責任，成為專業和有責任心的僱員、商業領袖及商業夥伴 • Prepare broad horizons and be inquisitive about various global issues and developments such as politics, cultures, social sciences and technologies 具備廣闊視野，積極探究環球議題，以及兼顧政治、文化、社會科學、科技等 領域的發展 • Demonstrate a firm grasp of professional knowledge and skills for conducting business in different contexts 牢固掌握專業知識和技能，能夠在不同的情況下開展業務 • Develop all-rounded capabilities for managing local and international business operations 全面發展各項能力，從而管理本地及國際商業運作 Programme Structure 課程架構 The BBA is a four-year integrated business programme with three concentrations. Students are required to take a total of 40 modules, including 15 modules in the Common Core Curriculum, 10 modules in Business Education, 12 modules in the Concentration Specialty Area and 3 Free Elective modules. 工商管理（榮譽）學士為四年制課程。課程設有三大專修範疇。學生須修讀40個單元科目，包括15個共同核心課程單元、10個商學教育單元、12個專修單元及3個選修單元。 Year 1-2 Common Core Curriculum Modules 共同核心課程單元 Chinese Literature Appreciation 中國文學欣賞 English for Academic Purpose 學術英語寫作 English for Business Communication 商業傳訊英語 English for Effective Communication 高效傳訊英語 Freshmen Chinese 大一國文 Information Systems in Business 商業資訊系統 Perspectives on General Education 透視通識教育 Probability and Statistics 概率與統計學 Putonghua for Business 商業普通話 Plus 6 General Education Elective Modules 加上6個通識教育選修單元 Business Education Modules 商學教育單元 Business Economics 1 商業經濟學（一） Business Economics 2 商業經濟學（二） Business Policy and Strategy 商業政策及策略 Financial Accounting 財務會計 Financial Management 財務管理 Hong Kong Business Law 香港商務法 Management Accounting 1 管理會計（一） Operation and Supply Chain Management 營運與供應鏈管理 Principles of Management 管理學原理 Principles of Marketing 市場學原理 Year 3-4 Accounting Concentration 會計學專修 Core Modules 專修單元 Accounting Information System 會計信息系統 Advanced Accounting 1 高級會計學（一） Advanced Accounting 2 高級會計學（二） Advanced Taxation 高級稅務 Auditing and Assurance 1 審計學（一） Auditing and Assurance 2 審計學（二） Corporate Finance 公司財務學 Hong Kong Company Law 香港公司法 Hong Kong Taxation 香港稅務 Intermediate Accounting 1 中級會計學（一） Intermediate Accounting 2 中級會計學（二） Management Accounting 2 管理會計（二） Banking and Finance Concentration 銀行及金融學專修 Core Modules 專修單元 Corporate Finance 公司財務學 Financial Institution and Markets 金融機構與金融市場 Financial Institution Management 金融機構管理 International Finance 國際金融學 Introduction to Econometrics 計量經濟學導論 Money and Banking 貨幣銀行學 Personal Financial Planning 個人財務策劃 Portfolio Management 投資組合管理 Principles of Investment 投資學原理 Real Estate Finance and Investment 房地產金融與投資 Marketing Concentration 市場學專修 Core Modules 專修單元 Marketing Research 市場研究 Strategic Marketing 策略市場學 Any 10 of the following 12 modules 從以下12單元中選修10單元 Advertising and IMC 廣告與整合營銷傳播 Brand Management 品牌管理 Business to Business Marketing 企業市場學 Consumer Behaviour 消費者行為學 Customer Relationship Management 客戶關係管理 E-Marketing 電子市場學 Global Marketing 環球市場學 International Business 國際商業 Marketing in China 中國市場學 Retail and Channel Management 零售及渠道管理 Sales Force Management 銷售人員管理 Services Marketing 服務市場學 Professional Recognition 專業認可 The BBA Programme (Honours) is accredited by the following prominent professional bodies: 工商管理（榮譽）學士學位課程獲得以下專業學會的認可： Accounting Concentration 會計學專修 • The Hong Kong Institute of Certified Public Accountants (HKICPA) 香港會計師公會 • The Association of Chartered Certified Accountants (ACCA) 特許公認會計師公會 • CPA Australia 澳洲會計師公會 • The Association of International Accountants (AIA) 國際會計師公會 • The Hong Kong Institute of Chartered Secretaries (HKICS) 香港特許秘書公會 • Chartered Institution of Management Accountants (CIMA) • GRC Institute (GRCI) Banking and Finance Concentration 銀行及金融學專修 • Hong Kong Institute of Bankers (HKIB) 香港銀行學會 • Institute of Financial Planners of Hong Kong (IFPHK) 香港財務策劃師學會 • Society of Actuaries (SOA) • CFA Institute • GRC Institute (GRCI) Career Prospects 就業前景 Graduates have a wide range of career options, such as: 畢業生的就業選擇眾多，例如： Accounting 會計學 • Accounting Officer II 二級會計主任 • Assistant Accountant 助理會計師 • Assistant Assessor 助理評稅主任 • Audit Associate 審計助理 • Compliance Officer 合規主任 • Management Trainee 見習行政人員 Banking and Finance 銀行及金融學 • Executive Trainee in Corporate Lending Department of Banks 銀行企業貸款部見習主任 • Financial Planner 財務策劃師 • Fund Manager Trainee 見習基金經理 • Junior Financial Data Analyst 初級財務數據分析員 • Management Trainee 見習行政人員 Marketing 市場學 • Advertising Account Executive 廣告客戶主任 • Event Coordinator 市場活動統籌主任 • Management Trainee 見習行政人員 • Marketing Executive Trainee 見習巿場行政人員 • Overseas Sales Executive 海外銷售主任 • Social Media Marketing Assistant 社交媒體市場助理 Student Exchange Programme 學生交流計劃 Many BBA students have participated in the Student Exchange Programme. Up until 2017, we have established exchange partnership with over 40 overseas institutions across Asia, Europe and North America. Students are encouraged to apply for outbound exchange to broaden their horizons. 多名工商管理學系學生曾參與海外交流計劃。截至2017年，恒管與超過40間海外學府簽訂合作協議，鼓勵學生到海外交流，擴闊視野。 What Participants Say… 參與學生感言... Boris Chen BBA (Banking and Finance Concentration) To Pukyong National University, Korea “This exchange journey means a lot to me, not only on my personal growth, but also on my future career goal.” Yoyo Chow BBA (Accounting Concentration) To Lipscomb University, USA “I am so glad that I can join the exchange programme. Not only did I learn a lot inside and outside the classroom but also gained lifelong friendships and a lot of valuable experiences and memories.” Internship Programme 實習計劃 HSMC considers internship to be an effective learning tool for students. In 2016/17, over 200 enterprises offered internship placements to our students with over a thousand BBA Year 3 and 4 students participated in our internship programme. The on-the-job training and tutors’ supervision of internship projects enable students to turn their knowledge into practice, making the learning experience more rewarding and challenging. 恒管認為實習是十分有效的學習途徑。在2016/17學年，超過200間機構為本校提供實習機會。而過千名工商管理學系三、四年級學生已參與實習計劃。同學透過在職訓練及導師悉心指導，學以致用，獲取寶貴的學習經驗。 Participating enterprises include 參與機構包括 • Bank of China (Hong Kong) Limited 中國銀行（香港）有限公司 • Cheung Kong (Holdings) Limited 長江實業（集團）有限公司 • China South City Holdings Limited 華南城控股有限公司 • Hang Seng Bank 恒生銀行 • Hopewell Holdings Limited 合和實業有限公司 • MTR Corporation 港鐵公司 • New World Telecommunications Limited 新世界電訊有限公司 • PricewaterhouseCoopers 羅兵咸永道會計師事務所 • The Hongkong and Shanghai Banking Corporation 香港上海滙豐銀行 “Liberal + Professional” Education 「博雅 + 專業」教育 ENQUIRIES ON APPLICATION AND ADMISSION 入學申請查詢 Applicants can submit their applications through the HSMC Online Application System. For further enquiries, please contact the Registry. 申請者可透過恒生管理學院網上入學申請系統申請。如有進一步查詢，請聯絡本校教務處。 Tel 電話 : 3963 5555 Fax 傳真 : 3963 5553 Website 網頁 : www.hsmc.edu.hk Programme Enquiries 課程查詢 : bba@hsmc.edu.hk Admission Enquiries 入學查詢 : ugadmission@hsmc.edu.hk Address 地址 : Hang Shin Link, Siu Lek Yuen, Shatin, NT 新界沙田小瀝源行善里 In case of any discrepancy between the English and Chinese versions of the contents of this pamphlet, the English version shall prevail. 本課程簡介內容以英文版本為準，中文譯本僅供參考。 Hang Seng Management College is incorporated in Hong Kong with limited liability by guarantee. 恒生管理學院是一間於香港註冊成立之擔保有限公司。 Information updated as of April 2018. 有關資料更新至2018年4月。