MSSc in Advertising (The Chinese University of Hong Kong)
BSc (Hons) in Chemistry (The University of Hong Kong)

Part-time Lecturer
School of Communication

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Paul Yu has worked for some of the top creative agencies in Hong Kong - including DDB, Leo Burnett, BBDO and DDB. Paul's work was highly awarded in both creative and effectiveness award shows, including the well-known Grand Kam Fan, Grand Effies, Cannes Lions, Spikes, One Show and London International.  It is a proof of Paul's remarkable ability and maturity to deliver creative yet effective advertising campaigns.

Some of his best-known campaigns include McDonald’s “Big Mac Karaoke”, “Toy Museum”, “I’m Amazing 2” & “Jack the Dipper HKTV Hi-Jack”; Vitasoy “Stand by me”; Vita Milk Tea “HK Slang”; Mannings “Care-Christmas”.

With child-like curiosity and bravery, Paul took a baby step towards a new chapter in his advertising career – founded a boutique advertising agency HAPPICORNER, providing a new model of happy advertising and creative solutions.