{"id":30072,"date":"2019-10-03T16:34:03","date_gmt":"2019-10-03T08:34:03","guid":{"rendered":"https:\/\/www.hsu.edu.hk\/?p=30072"},"modified":"2020-01-13T16:36:38","modified_gmt":"2020-01-13T08:36:38","slug":"scom-talk-series-36-how-to-become-a-charismatic-kol","status":"publish","type":"post","link":"https:\/\/www.hsu.edu.hk\/hk\/scom-talk-series-36-how-to-become-a-charismatic-kol\/","title":{"rendered":"\u6052\u50b3\u532f\u8ac7\uff08\u4e09\u5341\u516d\uff09\uff1a\u5982\u4f55\u6210\u70ba\u4e00\u4f4d\u5177\u6709\u9b45\u529b\u7684\u7db2\u8def\u7d05\u4eba (KOL)\uff1f"},"content":{"rendered":"<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-video-obj motopress-margin-bottom-25\"><iframe src=\"\/\/www.youtube.com\/embed\/TMjLsV5owSA?feature=youtu.be&#038;wmode=opaque\" class=\" mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-code-obj motopress-margin-bottom-25\">\n<p><strong>2019\u5e7410\u67083\u65e5<\/strong><\/p>\n<p style=\"text-align: justify;\">\u50b3\u64ad\u5b78\u9662\u65bc10\u67083\u65e5\u8209\u884c\u300c\u6052\u50b3\u532f\u8ac7\uff08\u4e09\u5341\u516d\uff09\u300d\u8b1b\u5ea7\uff0c\u7531\u7db2\u8def\u7d05\u4eba\uff08KOL\uff09\u57f9\u8a13\u5c08\u5bb6\u674e\u6b65\u6607\u5148\u751f\u64d4\u4efb\u4e3b\u8b1b\u5609\u8cd3\uff0c\u8207\u50b3\u64ad\u5b78\u9662\u5e2b\u751f\u5206\u4eab\u767c\u5c55\u8fc5\u901f\u7684KOL\u884c\u696d\u7684\u6700\u65b0\u8cc7\u8a0a\u3002<\/p>\n<p style=\"text-align: justify;\">\u674e\u5148\u751f\u4f86\u81eaGELOS\u85dd\u4eba\u806f\u76df\uff08GAA\uff09\uff0c\u5c08\u9580\u767c\u6398\u53ca\u57f9\u8a13 KOL\u3002\u4ed6\u6307\u51fa\uff0cKOL\u8207\u50b3\u7d71\u660e\u661f\u6709\u5225\uff0c\u4ed6\u5011\u6700\u5927\u7684\u8ce3\u9ede\u4f86\u81ea\u7d66\u4e88\u89c0\u773e\u7684\u5171\u9cf4\u3002\u5118\u7ba1\u5275\u65b0\u7684\u5167\u5bb9\u662fKOL\u5438\u5f15\u89c0\u773e\u7684\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\uff0c\u4f46KOL\u7684\u9b45\u529b\u4e3b\u8981\u4f86\u81ea\u5176\u5e73\u6613\u8fd1\u4eba\u7684\u5f62\u8c61\uff0c\u8b93\u89c0\u773e\u5bb9\u6613\u7522\u751f\u5171\u9cf4\u3002\u4ed6\u8868\u793a\uff0cKOL\u88fd\u4f5c\u5167\u5bb9\u6642\u4e3b\u8981\u8003\u616e\u56db\u500b\u65b9\u5411\uff0c\u5305\u62ec\u5e02\u5834\u5b9a\u4f4d\uff08KOL\u985e\u578b\uff09\u3001\u5834\u666f\u8a2d\u5b9a\u3001\u6642\u9593\u8a2d\u5b9a\u53ca\u89c0\u773e\u7372\u76ca\u3002\u4ed6\u4e26\u9080\u8acb\u540c\u5b78\u5011\u5c07\u81ea\u5df1\u60f3\u50cf\u70baKOL\uff0c\u5229\u7528\u4ee5\u4e0a\u56db\u500b\u539f\u7d20\u5373\u5834\u69cb\u601d\u80fd\u5f15\u8d77\u7db2\u6c11\u8208\u8da3\u7684\u5167\u5bb9\uff0c\u5f15\u8d77\u5168\u5834\u71b1\u70c8\u8a0e\u8ad6\u3002<\/p>\n<p style=\"text-align: justify;\">GAA\u7e3d\u88c1\u6587\u96c5\u5f65\u5973\u58eb\u4e4b\u5f8c\u52a0\u5165\u4ea4\u6d41\u53ca\u554f\u7b54\u74b0\u7bc0\uff0c\u806f\u540c\u4e3b\u6301\u8607\u9298\u6052\u9ad8\u7d1a\u8b1b\u5e2b\u53ca\u674e\u5148\u751f\u4e00\u540c\u63a2\u8a0eKOL\u8208\u8d77\u5e36\u4f86\u7684\u5f71\u97ff\u3002\u4ed6\u5011\u8a8d\u70ba\uff0cKOL\u7684\u51fa\u73fe\u53cd\u6620\u5b78\u751f\u7684\u51fa\u8def\u6f38\u8da8\u591a\u5143\u5316\uff0c\u6295\u8eab\u50b3\u7d71\u884c\u696d\u53ef\u80fd\u4e0d\u518d\u662f\u6210\u529f\u7684\u552f\u4e00\u9014\u5f91\u3002\u8207\u6703\u4f86\u8cd3\u5bc4\u8a9e\u540c\u5b78\u5011\uff0c\u7121\u8ad6\u672a\u4f86\u9078\u64c7\u5f9e\u4e8b\u751a\u9ebc\u8077\u696d\uff0c\u5805\u6301\u4e0d\u61c8\u624d\u662f\u6210\u529f\u7684\u95dc\u9375\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center motopress-margin-bottom-25\"><a href=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_1.jpg\" data-action=\"motopressLightbox\" target=\"_blank\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_1.jpg\" alt=\"\u300c\u6052\u50b3\u532f\u8ac7\u4e09\u5341\u516d\u300d\u5609\u8cd3\u674e\u6b65\u6607\u5148\u751f\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/a><\/p>\n<p class=\"motopress-image-caption\">\u300c\u6052\u50b3\u532f\u8ac7\u4e09\u5341\u516d\u300d\u5609\u8cd3\u674e\u6b65\u6607\u5148\u751f<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center motopress-margin-bottom-25\"><a href=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_2.jpg\" data-action=\"motopressLightbox\" target=\"_blank\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_2.jpg\" alt=\"\u50b3\u64ad\u5b78\u9662\u9ad8\u7d1a\u8b1b\u5e2b\u8607\u9298\u6052\u8001\u5e2b\u64d4\u4efb\u53f8\u5100\u4e26\u4e3b\u6301\u554f\u7b54\u74b0\u7bc0\u3002\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/a><\/p>\n<p class=\"motopress-image-caption\">\u50b3\u64ad\u5b78\u9662\u9ad8\u7d1a\u8b1b\u5e2b\u8607\u9298\u6052\u8001\u5e2b\u64d4\u4efb\u53f8\u5100\u4e26\u4e3b\u6301\u554f\u7b54\u74b0\u7bc0\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-left motopress-margin-bottom-25\"><a href=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_3.jpg\" data-action=\"motopressLightbox\" target=\"_blank\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_3.jpg\" alt=\"\u50b3\u64ad\u5b78\u9662\u9662\u9577\u66f9\u8679\u6559\u6388\u81f4\u6b61\u8fce\u8a5e\u3002\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/a><\/p>\n<p class=\"motopress-image-caption\">\u50b3\u64ad\u5b78\u9662\u9662\u9577\u66f9\u8679\u6559\u6388\u81f4\u6b61\u8fce\u8a5e\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span6 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-left motopress-margin-bottom-25\"><a href=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_4.jpg\" data-action=\"motopressLightbox\" target=\"_blank\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_4.jpg\" alt=\"\u300c\u6052\u50b3\u532f\u8ac7\u4e09\u5341\u516d\u300d\u4e00\u5e55\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/a><\/div>\n<\/div>\n<div class=\"mp-span6 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-left motopress-margin-top-25\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_5.jpg\" alt=\"\u300c\u6052\u50b3\u532f\u8ac7\u4e09\u5341\u516d\u300d\u4e00\u5e55\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj motopress-margin-bottom-25\">\n<p style=\"text-align: center;\">\u5b78\u751f\u5c08\u6ce8\u5730\u8046\u807d\u674e\u5148\u751f\u7684\u5206\u4eab\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-grid-gallery-obj motopress-grid-gallery-obj-basic motopress-margin-bottom-25 motopress-grid-gallery-need-recalc\" id=\"69dd3060b26f0\">\n<div class=\"mp-row-fluid\">\n<div class=\"mp-span6\"><a href=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_12.jpg\" data-action=\"motopressGalleryLightbox\" target=\"_self\" title=\"\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_12.jpg\" alt=\"\u50b3\u64ad\u5b78\u9662\u5b78\u751f\u8207\u674e\u5148\u751f\u5206\u4eab\u4ed6\u5011\u5177\u5275\u610f\u7684\u60f3\u6cd5\u3002\" \/><\/a><\/div>\n<div class=\"mp-span6\"><a href=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_7.jpg\" data-action=\"motopressGalleryLightbox\" target=\"_self\" title=\"\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_7.jpg\" alt=\"\u50b3\u64ad\u5b78\u9662\u5b78\u751f\u8207\u674e\u5148\u751f\u5206\u4eab\u4ed6\u5011\u5177\u5275\u610f\u7684\u60f3\u6cd5\u3002\" \/><\/a><\/div>\n<\/div>\n<div class=\"mp-row-fluid\">\n<div class=\"mp-span6\"><a href=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_6.jpg\" data-action=\"motopressGalleryLightbox\" target=\"_self\" title=\"\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_6.jpg\" alt=\"\u50b3\u64ad\u5b78\u9662\u5b78\u751f\u8207\u674e\u5148\u751f\u5206\u4eab\u4ed6\u5011\u5177\u5275\u610f\u7684\u60f3\u6cd5\u3002\" \/><\/a><\/div>\n<div class=\"mp-span6\"><a href=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_8.jpg\" data-action=\"motopressGalleryLightbox\" target=\"_self\" title=\"\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_8.jpg\" alt=\"\u50b3\u64ad\u5b78\u9662\u5b78\u751f\u8207\u674e\u5148\u751f\u5206\u4eab\u4ed6\u5011\u5177\u5275\u610f\u7684\u60f3\u6cd5\u3002\" \/><\/a><\/div>\n<\/div>\n<p class=\"motopress-hide-script\"><script>jQuery(function(){\n                mpRecalcGridGalleryMargins(jQuery('#69dd3060b26f0'));\n            });<\/script><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p style=\"text-align: center;\">\u50b3\u64ad\u5b78\u9662\u5b78\u751f\u8207\u674e\u5148\u751f\u5206\u4eab\u4ed6\u5011\u5177\u5275\u610f\u7684\u60f3\u6cd5\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-left motopress-margin-bottom-25\"><a href=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_9.jpg\" data-action=\"motopressLightbox\" target=\"_blank\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_9.jpg\" alt=\"GELOS\u85dd\u4eba\u806f\u76df\u7e3d\u88c1\u6587\u96c5\u5f65\u5973\u58eb\u52a0\u5165\u4ea4\u6d41\u53ca\u554f\u7b54\u74b0\u7bc0\u3002\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/a><\/p>\n<p class=\"motopress-image-caption\">GELOS\u85dd\u4eba\u806f\u76df\u7e3d\u88c1\u6587\u96c5\u5f65\u5973\u58eb\u52a0\u5165\u4ea4\u6d41\u53ca\u554f\u7b54\u74b0\u7bc0\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-left motopress-margin-bottom-25\"><a href=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_10.jpg\" data-action=\"motopressLightbox\" target=\"_blank\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_10.jpg\" alt=\"\u66f9\u6559\u6388\u81f4\u9001\u7d00\u5ff5\u54c1\u4e88\u674e\u5148\u751f\u3002\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/a><\/p>\n<p class=\"motopress-image-caption\">\u66f9\u6559\u6388\u81f4\u9001\u7d00\u5ff5\u54c1\u4e88\u674e\u5148\u751f\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span6 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-image-obj motopress-text-align-center\"><a href=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_13.jpg\" data-action=\"motopressLightbox\" target=\"_blank\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/10\/20191003_SCOM_SCOM-Talk-Series-36_13.jpg\" 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