{"id":69369,"date":"2025-06-27T18:03:03","date_gmt":"2025-06-27T10:03:03","guid":{"rendered":"https:\/\/www.hsu.edu.hk\/?p=69369"},"modified":"2025-09-02T16:58:46","modified_gmt":"2025-09-02T08:58:46","slug":"hsuhk-teams-up-with-parknshop-of-as-watson-group-for-hsuhk-marketing-hackathon","status":"publish","type":"post","link":"https:\/\/www.hsu.edu.hk\/en\/hsuhk-teams-up-with-parknshop-of-as-watson-group-for-hsuhk-marketing-hackathon\/","title":{"rendered":"HSUHK teams up with PARKnSHOP of AS Watson Group for HSUHK Marketing Hackathon unleashing fresh and trend-forward digital marketing solutions for PARKnSHOP"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

<\/p>

30 June 2025\u00a0<\/strong><\/p>

The Department of Marketing at The Hang Seng University of Hong Kong\u00a0(HSUHK)\u00a0organised the HSUHK Marketing Hackathon in collaboration with PARKnSHOP of AS Watson Group\u00a0and the Hong Kong Education Equipment Industry Association on 27 June. Students were\u00a0required to submit innovative and feasible digital marketing proposals for PARKnSHOP’s new marketing initiative in under an hour. Students then presented\u00a0and explained their plans to a judging panel composed of scholars and industry experts.<\/p>

The competition aims to cultivate\u00a0creativity and innovation among younger generations in digital marketing. Nearly\u00a040\u00a0secondary school students from various schools in Hong Kong, including Tsang Pik Shan (Sung Lan) Secondary School; TWGHs Sun Hoi Directors’ College; Diocesan Girls’ School; S.W.C.S Chan Pak Sha School; Shatin Tsung Tsin Secondary School; Heep Yunn School; Heung To Middle School; Law Ting Pong Secondary School; and Hong Kong Teachers’ Association Lee Heng Kwei Secondary School participated in the competition.<\/p>

Professor Joshua Mok, Provost and Vice-President (Academic and Research)\u00a0at HSUHK thanked the co-organisers, PARKnSHOP\u00a0and the Hong Kong Education Equipment Industry Association, for their strong support, which made the competition a success. He said \u201cOur School of Business is committed to cultivating talent with a global mindset, national aspirations, and the ability to leverage\u00a0technological innovation and entrepreneurship. In addition to actively equipping our\u00a0students with these attributes inside and outside the classroom, we provide a platform for Hong Kong secondary school students to exercise their creative thinking, while increasing their opportunities to engage with\u00a0the business world and enrich their practical experience. This is the goal for hosting the\u00a0Marketing Hackathon.\u201d<\/p>

HSUHK signed a memorandum of understanding (MoU) with AS Watson Group to provide HSUHK students with diverse learning support, including scholarships, internship opportunities, early career programmes, applied research projects, etc. The first cooperation project was held with PARKnSHOP Supermarket last year, where HSUHK students were invited to participate in a marketing strategy competition.<\/p>

Ms Freda Ng, Managing Director of PARKnSHOP (Hong Kong & Macau) stated \u201cWe are delighted that following the signing of the MoU between\u00a0AS Watson\u00a0Group and HSUHK, PARKnSHOP has been able to collaborate with the University for the second consecutive year to co-organise the Marketing Hackathon. This year, the competition was expanded to include secondary school students. Through this hands-on competition, we have witnessed the boundless creativity of the students. We are also very pleased that PARKnSHOP was able to provide students with valuable learning opportunities and practical business experience, allowing them to gain deeper insights into the retail industry and become\u00a0the future leaders of the sector.\u201d<\/p>

Dr Marco Wan, Founding Chairman of the Hong Kong Education Equipment Industry Association, was very pleased to see the high level of performance of the students. He said\u00a0\u201cStudents were able to prepare marketing proposals and presentations in real time,\u00a0immediately after\u00a0the topic was announced–\u00a0without prior knowledge of\u00a0the topic —\u00a0and within\u00a0less than an hour. This was really a challenging task.\u201d<\/p>

The competition was fierce, the champion,\u00a0representatives of Diocesan Girls’ School\u00a0said \u201cWe are grateful for the opportunity to participate in the Marketing Hackathon hosted by HSUHK. This was our first time in such a competition, and we gained significant practical skills and learned a lot throughout the process. We are honoured to have won the championship and sincerely appreciate the judges’ insightful feedback and recognition. We hope our proposed digital marketing plan will prove useful to PARKnSHOP. A special thank you also goes to DGS for the Principal\u2019s and teachers\u2019 exceptional guidance, which was instrumental in our success today.\u201d<\/p>

<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t
HSUHK Marketing Hackathon attracts nearly 40\u00a0secondary school students across various schools in Hong Kong.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t
HSUHK Marketing Hackathon attracts nearly 40\u00a0secondary school students across various schools in Hong Kong.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t
Students were\u00a0required to submit innovative and feasible digital marketing proposals within a very short\u00a0time\u00a0and present them to a judging panel composed of scholars and industry experts.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"featured_media":69379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[181,10,128],"tags":[],"topics":[227,228],"month":[432],"_links":{"self":[{"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/posts\/69369"}],"collection":[{"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/comments?post=69369"}],"version-history":[{"count":15,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/posts\/69369\/revisions"}],"predecessor-version":[{"id":70157,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/posts\/69369\/revisions\/70157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/media\/69379"}],"wp:attachment":[{"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/media?parent=69369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/categories?post=69369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/tags?post=69369"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/topics?post=69369"},{"taxonomy":"month","embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/month?post=69369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}