{"id":26062,"date":"2019-01-05T12:12:05","date_gmt":"2019-01-05T04:12:05","guid":{"rendered":"https:\/\/www.hsu.edu.hk\/?p=26062"},"modified":"2024-01-16T11:27:04","modified_gmt":"2024-01-16T03:27:04","slug":"strategic-communication-forum","status":"publish","type":"post","link":"https:\/\/www.hsu.edu.hk\/en\/strategic-communication-forum\/","title":{"rendered":"Strategic Communication Forum"},"content":{"rendered":"<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-video-obj\"><iframe src=\"\/\/www.youtube.com\/embed\/oGCYxZosvTI?wmode=opaque\" class=\" mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right motopress-margin-bottom-25\">\n<div class=\"motopress-code-obj\">\n<p style=\"text-align: justify;\"><strong>5 January 2019<\/strong><\/p>\n<p>The Strategic Communication Forum organised by the School of Communication was held on 5 January 2019. Three part-time teachers of the MA-SC programme were invited to be the guests of honour of the Forum, namely Mr Tsui Yuen, CEO of Toast Communications Limited, Mr Richard Tsang, Chairman of The Strategic Public Relations Group (SPRG), and Mr Law Wing Chung, Managing Partner of Jervois One.<br \/>\nThe guests of honour each took examples of public relations mishaps from big corporations, listed companies, and the government respectively to demonstrate how to handle crises strategically to avoid aggravating undesirable situations further.<\/p>\n<p>During the Q&amp;A and chit-chat session, Professor Paul Lee, Programme Director of the MA-SC programme and the moderator of the Forum, further examined the afore mentioned public relations mishaps with the guests and explored possible ways to manage the said issues with a more tactful approach.<br \/>\nAs crisis management is an integral part of strategic communication, participants of the Forum got a more thorough understanding of crisis management and what is to be expected of the MA-SC programme.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right motopress-margin-bottom-25\">\n<div class=\"motopress-image-obj motopress-text-align-left\"><a href=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/01\/20190105_-MASC-Forum_1.jpg\" data-action=\"motopressLightbox\" target=\"_blank\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/01\/20190105_-MASC-Forum_1.jpg\" alt=\"Professor Paul Lee, Programme Director of MA-SC Programme, hosted the Forum\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/a><\/p>\n<p class=\"motopress-image-caption\">Professor Paul Lee, Programme Director of MA-SC Programme, hosted the Forum<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right motopress-margin-bottom-25\">\n<div class=\"motopress-image-obj motopress-text-align-left\"><a href=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/01\/20190105_-MASC-Forum_6.jpg\" data-action=\"motopressLightbox\" target=\"_blank\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/01\/20190105_-MASC-Forum_6.jpg\" alt=\"Sharing by Mr Tsui Yuen, CEO of Toast Communications Limited. Toast Communications Limited\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/a><\/p>\n<p class=\"motopress-image-caption\">Sharing by Mr Tsui Yuen, CEO of Toast Communications Limited.<br \/>\nToast Communications Limited<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right motopress-margin-bottom-25\">\n<div class=\"motopress-image-obj motopress-text-align-left\"><a href=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/01\/20190105_-MASC-Forum_7.jpg\" data-action=\"motopressLightbox\" target=\"_blank\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/01\/20190105_-MASC-Forum_7.jpg\" alt=\"Sharing by Mr Richard Tsang, Chairman of The Strategic Public Relations Group (SPRG)\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/a><\/p>\n<p class=\"motopress-image-caption\">Sharing by Mr Richard Tsang,<br \/>\nChairman of The Strategic Public Relations Group (SPRG)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right motopress-margin-bottom-25\">\n<div class=\"motopress-image-obj motopress-text-align-left\"><a href=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/01\/20190105_-MASC-Forum_2.jpg\" data-action=\"motopressLightbox\" target=\"_blank\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/01\/20190105_-MASC-Forum_2.jpg\" alt=\"Sharing by Mr Law Wing Chung, Managing Partner of Jervois One\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/a><\/p>\n<p class=\"motopress-image-caption\">Sharing by Mr Law Wing Chung,<br \/>\nManaging Partner of Jervois One<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right motopress-margin-bottom-25\">\n<div class=\"motopress-image-obj motopress-text-align-left\"><a href=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/03\/20190105_-MASC-Forum_5.jpg\" data-action=\"motopressLightbox\" target=\"_blank\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/03\/20190105_-MASC-Forum_5.jpg\" alt=\"Media professionals listened attentively to the presentations.\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/a><\/p>\n<p class=\"motopress-image-caption\">Media professionals listened attentively to the presentations.Professor Scarlet Tso presented a souvenir to Mr Law Wing Chung,<br \/>\nManaging Partner of Jervois One<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right motopress-margin-bottom-25\">\n<div class=\"motopress-image-obj motopress-text-align-left\"><a href=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/03\/20190105_-MASC-Forum_3.jpg\" data-action=\"motopressLightbox\" target=\"_blank\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/03\/20190105_-MASC-Forum_3.jpg\" alt=\"Professor Scarlet Tso presented a souvenir to Mr Richard Tsang, Chairman of The Strategic Public Relations Group (SPRG)\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/a><\/p>\n<p class=\"motopress-image-caption\">Professor Scarlet Tso presented a souvenir to Mr Richard Tsang,<br \/>\nChairman of The Strategic Public Relations Group (SPRG)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right motopress-margin-bottom-25\">\n<div class=\"motopress-image-obj motopress-text-align-left\"><a href=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/03\/20190105_-MASC-Forum_4.jpg\" data-action=\"motopressLightbox\" target=\"_blank\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/03\/20190105_-MASC-Forum_4.jpg\" alt=\"Professor Scarlet Tso presented a souvenir to Mr Tsui Yuen, CEO of Toast Communications Limited\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/a><\/p>\n<p class=\"motopress-image-caption\">Professor Scarlet Tso presented a souvenir to Mr Tsui Yuen,<br \/>\nCEO of Toast Communications Limited<br \/>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right motopress-margin-bottom-25\">\n<div class=\"motopress-image-obj motopress-text-align-left\"><a href=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/01\/20190105_-MASC-Forum_9.jpg\" data-action=\"motopressLightbox\" target=\"_blank\"><img src=\"https:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2019\/01\/20190105_-MASC-Forum_9.jpg\" alt=\"Group photo of guests and staff\" class=\"motopress-image-obj-basic mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" \/><\/a><\/p>\n<p class=\"motopress-image-caption\">Group photo of guests and staff<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"5 January 2019 The Strategic Communication Forum organised by the School of Communication was held on 5 January 2019. Three part-time teachers of the MA-SC programme were invited to be the guests of honour of the Forum, namely Mr Tsui Yuen, CEO of Toast Communications Limited, Mr Richard Tsang, Chairman of The Strategic Public Relations [&hellip;]","protected":false},"author":36,"featured_media":26047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[10,71],"tags":[],"topics":[],"month":[323],"_links":{"self":[{"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/posts\/26062"}],"collection":[{"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/comments?post=26062"}],"version-history":[{"count":7,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/posts\/26062\/revisions"}],"predecessor-version":[{"id":32904,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/posts\/26062\/revisions\/32904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/media\/26047"}],"wp:attachment":[{"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/media?parent=26062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/categories?post=26062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/tags?post=26062"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/topics?post=26062"},{"taxonomy":"month","embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/month?post=26062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}