{"id":847,"date":"2017-05-26T18:20:15","date_gmt":"2017-05-26T10:20:15","guid":{"rendered":"http:\/\/www.hsu.edu.hk\/?page_id=847"},"modified":"2018-05-04T11:08:13","modified_gmt":"2018-05-04T03:08:13","slug":"cmct","status":"publish","type":"page","link":"https:\/\/www.hsu.edu.hk\/en\/academic-programmes\/undergraduate\/cmct\/","title":{"rendered":"Convergent Media and Communication Technology"},"content":{"rendered":"<div class=\"item-page\">\n<article class=\"art-post\">\n<div class=\"art-postcontent clearfix\">\n<div class=\"art-article\">\n<h4><strong>Programme Information<\/strong><\/h4>\n<p class=\"font14\" style=\"text-align: justify;\">The BA-CMCT\u00a0Degree Programme provides students with a quality inter-disciplinary education that offers a unique blend of media theory and practice in association with communication technology, so as to nurture professional and versatile talents to confidently face challenges and opportunities in the age of rapidly developing digital media and communication industry.\u00a0 The increasing convergence of Communication, Computing and Content in the digital media evolution is the driving force that calls for a new generation of capable talents who possess both good technological ability and communication competence.<\/p>\n<table width=\"100%\" cellspacing=\"1\" cellpadding=\"1\">\n<tbody>\n<tr>\n<td class=\"font14\" align=\"center\"><img loading=\"lazy\" src=\"\/old\/images\/AcademicProgramme\/cmct\/pic_01.png\" width=\"401\" height=\"401\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"font14\" style=\"text-align: justify;\">Based on a well-balanced curriculum, the BA-CMCT programme includes major study areas that cover modules in three key aspects:<\/p>\n<ul>\n<li class=\"font14\" style=\"text-align: justify;\">Master the basic technologies of interactive media, Internet communications and mobile platforms.<\/li>\n<li class=\"font14\" style=\"text-align: justify;\">Practice a variety of digital media production methods including sound, TV, video, desktop publishing, web-media and micro-film.<\/li>\n<li class=\"font14\" style=\"text-align: justify;\">Understand the human communication fundamentals associated with communication theories, intercultural communication, media law and ethics.<\/li>\n<\/ul>\n<h4 class=\"font16\"><strong class=\"font14\">Programme Objectives<\/strong><\/h4>\n<hr \/>\n<p class=\"font14\">The BA-CMCT programme aims to develop students\u2019 various capabilities:<\/p>\n<ul>\n<li class=\"font14\">Work competently with the depth of communication knowledge and technological skills to begin professional practice in media-related industries, and\/or to pursue postgraduate studies.<\/li>\n<li class=\"font14\">Apply a body of relevant inter-disciplinary theories and practices to the development of interactive media and mobile applications.<\/li>\n<li class=\"font14\">Pursue personal development and excellence with logical and creative thinking to solve a range of problems.<\/li>\n<li class=\"font14\">Communicate effectively with users of new media at varying levels of technical proficiency in a global context.<\/li>\n<li class=\"font14\">Reflect critically and ethically on convergent media practices with a strong sense of social responsibility.<\/li>\n<li class=\"font14\">Possess basic understanding of a broad range of disciplines, encompassing general knowledge, social science, business and management.<\/li>\n<\/ul>\n<h4 class=\"font16\"><strong class=\"font14\">Programme Overview<\/strong><\/h4>\n<hr \/>\n<p class=\"font14\">Students are required to complete a total of 120 credits from a four-year curriculum consisting of Major Study modules, Common Core modules, Business Education modules and Elective modules.<\/p>\n<table border=\"1\" width=\"100%\">\n<tbody>\n<tr>\n<td class=\"font14\" align=\"center\" bgcolor=\"#EEE1CA\">\n<p class=\"font14\"><strong class=\"font14\">Study Areas<\/strong><\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#EEE1CA\">\n<p class=\"font14\"><strong class=\"font14\">No. of<br \/>\nCore Module<\/strong><strong class=\"font14\">s<\/strong><\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#EEE1CA\">\n<p class=\"font14\"><strong class=\"font14\">No. of<br \/>\nElective Mo<\/strong><strong class=\"font14\">dules<\/strong><\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#EEE1CA\">\n<p class=\"font14\"><strong class=\"font14\">Total No. of<br \/>\nMod<\/strong><strong class=\"font14\">ules<\/strong><\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#EEE1CA\">\n<p class=\"font14\"><strong class=\"font14\">Total No. of<br \/>\nCr<\/strong><strong class=\"font14\">edits<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"font14\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\"><strong class=\"font14\">1. Major Studies<\/strong><\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">18<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">3<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">21<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">63<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"font14\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\"><strong class=\"font14\">2. Common Core Curriculum<\/strong><\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\"><\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\"><\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\"><\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\"><\/td>\n<\/tr>\n<tr>\n<th align=\"left\" valign=\"top\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\"><strong class=\"font14\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0i. General Education<\/strong><\/p>\n<\/th>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">5<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">2<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">7<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">21<\/p>\n<\/td>\n<\/tr>\n<tr>\n<th align=\"left\" valign=\"top\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\"><strong class=\"font14\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0ii. Languages<\/strong><\/p>\n<\/th>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\"><\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\"><\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\"><\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\"><\/td>\n<\/tr>\n<tr>\n<th align=\"left\" valign=\"top\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\"><strong class=\"font14\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0&#8211; Chinese<\/strong><\/p>\n<\/th>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">3<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">&#8211;<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">3<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">9<\/p>\n<\/td>\n<\/tr>\n<tr>\n<th align=\"left\" valign=\"top\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\"><strong class=\"font14\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0&#8211; \u00a0English<\/strong><\/p>\n<\/th>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">3<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">&#8211;<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">3<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">9<\/p>\n<\/td>\n<\/tr>\n<tr>\n<th align=\"left\" valign=\"top\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\"><strong class=\"font14\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0iii. Quantitative Methods &amp; IT Skills<\/strong><\/p>\n<\/th>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">2<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\"><\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">2<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"font14\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\"><strong class=\"font14\">3. Business Education<\/strong><\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">2<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">&#8211;<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">2<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"font14\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\"><strong class=\"font14\">4. Free Electives<\/strong><\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">&#8211;<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">2<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">2<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">6<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"font14\" align=\"right\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\"><strong class=\"font14\">Total<\/strong><\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">33<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">7<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">40<\/p>\n<\/td>\n<td class=\"font14\" align=\"center\" bgcolor=\"#FFFFE6\">\n<p class=\"font14\">120<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4 class=\"font16\"><strong class=\"font14\"><br \/>\nProgramme Features<\/strong><\/h4>\n<hr \/>\n<p class=\"font14\">With special emphasis on cultivating students to work effectively in the evolution of media convergence environment, the BA-CMCT programme combines several unique features:<\/p>\n<ul>\n<li class=\"font14\"><strong class=\"font14\">Technological Ability<\/strong> \u2013 mastering the new media technologies so as to strengthen the practice of a variety of digital media production methods.<\/li>\n<li class=\"font14\"><strong class=\"font14\">Communication Competency<\/strong> \u2013 having a solid grasp of the human communication fundamentals.<\/li>\n<li class=\"font14\"><strong class=\"font14\">Interdisciplinary Training<\/strong> \u2013 merging knowledge and skills in information and communication technology (ICT) with journalism and communication.<\/li>\n<li class=\"font14\"><strong class=\"font14\">Balanced Development <\/strong>\u2013 possessing multi-disciplinary learning abilities to develop all-round lifelong learning attitude and interests.<\/li>\n<li class=\"font14\"><strong class=\"font14\">Storytelling Specialty<\/strong> \u2013 applying new media tools and methods to the writing, conveying and sharing of news and information content.<\/li>\n<\/ul>\n<table width=\"100%\" cellspacing=\"1\" cellpadding=\"1\">\n<tbody>\n<tr>\n<td class=\"font14\" align=\"center\"><img loading=\"lazy\" src=\"\/old\/images\/AcademicProgramme\/cmct\/pic_02.png\" alt=\"\" width=\"401\" height=\"401\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4 class=\"font16\"><strong class=\"font14\"><br \/>\nProgramme Intended Learning Outcomes (PILOs)<\/strong><\/h4>\n<hr \/>\n<p class=\"font14\">Upon completion of the BA-CMCT programme, students are expected to:<\/p>\n<ul>\n<li class=\"font14\">Demonstrate a solid understanding of the theory and concepts underlying digital media, networks and communication systems.<\/li>\n<li class=\"font14\">Use current techniques, skills and tools for the creation, production, editing and presentation of interactive media content.<\/li>\n<li class=\"font14\">Analyse related issues or problems concerning media convergence, so as to identify and define requirements for the design of their solutions.<\/li>\n<li class=\"font14\">Apply the technical knowledge and skills to provide solutions through exploring and integrating state-of-the-art technologies to accomplish goals related to the media industry.<\/li>\n<li class=\"font14\">Evaluate the effectiveness of a system, process or component of interactive media on online and mobile communication platforms to support and promote convergent media practices.<\/li>\n<li class=\"font14\">Recognise the importance of good management, coordination and cooperation and demonstrate relevant skills in group activities to meet targets or deadlines.<\/li>\n<li class=\"font14\">Show the ability to communicate ideas and concepts clearly and logically in both oral and written forms.<\/li>\n<li class=\"font14\">Discuss and explain the impact of media convergence in society from the perspectives of ethical issues and globalisation with cultural diversity.<\/li>\n<\/ul>\n<p class=\"font14\"><strong class=\"font14\">Title of Qualification<\/strong>:\u00a0 Bachelor of Arts (Honours) in Convergent Media and Communication Technology<\/p>\n<p class=\"font14\"><strong class=\"font14\">QF Level<\/strong>:\u00a0 5<\/p>\n<p class=\"font14\"><strong class=\"font14\">Area of Study\/Training<\/strong>:\u00a0 Mass Media and Communications, Journalism and Public Relations<\/p>\n<p class=\"font14\"><img loading=\"lazy\" class=\"left alignnone\" src=\"\/.\/old\/images\/AcademicProgramme\/cmct\/pic_pdf.jpg\" alt=\"CMCT\" width=\"134\" height=\"188\" border=\"0\" \/><br \/>\n<a href=\"http:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2018\/05\/BA-CMCT_Apr-2018.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Convergent Media and Communication Technology<\/a><br \/>\n(<a href=\"http:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2018\/05\/BA-CMCT_Apr-2018.txt\" target=\"_blank\" rel=\"noopener noreferrer\">Text Version<\/a>)<\/p>\n<p class=\"font14\"><strong class=\"font14\">Enquiry<\/strong><\/p>\n<hr \/>\n<p class=\"font14\">Email:<br \/>\n<script type=\"text\/javascript\">\n <!--\n var prefix = '&#109;a' + 'i&#108;' + '&#116;o';\n var path = 'hr' + 'ef' + '=';\n var addy69555 = 'cmct' + '&#64;';\n addy69555 = addy69555 + 'hsmc' + '&#46;' + '&#101;d&#117;' + '&#46;' + 'hk';\n document.write('<a ' + path + '\\'' + prefix + ':' + addy69555 + '\\'>');\n document.write(addy69555);\n document.write('<\\\/a>');\n \/\/-->\\n <\/script><script type=\"text\/javascript\">\n <!--\n document.write('<span style=\\'display: none;\\'>');\n \/\/-->\n <\/script><span class=\"font14\" style=\"display: none;\">This email address is being protected from spambots. You need JavaScript enabled to view it.<br \/>\n<script type=\"text\/javascript\">\n <!--\n document.write('<\/'); document.write('span>');\n \/\/-->\n <\/script><\/span><\/p>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Programme Information The BA-CMCT\u00a0Degree Programme provides students with a quality inter-disciplinary education that offers a unique blend of media theory and practice in association with communication technology, so as to nurture professional and versatile talents to confidently face challenges and opportunities in the age of rapidly developing digital media and communication industry.\u00a0 The increasing convergence [&hellip;]","protected":false},"author":43,"featured_media":0,"parent":524,"menu_order":220,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/pages\/847"}],"collection":[{"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/comments?post=847"}],"version-history":[{"count":18,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/pages\/847\/revisions"}],"predecessor-version":[{"id":21295,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/pages\/847\/revisions\/21295"}],"up":[{"embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/pages\/524"}],"wp:attachment":[{"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/media?parent=847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/categories?post=847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/tags?post=847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}