{"id":808,"date":"2017-05-04T16:27:24","date_gmt":"2017-05-04T08:27:24","guid":{"rendered":"http:\/\/www.hsu.edu.hk\/?page_id=808"},"modified":"2018-05-16T11:30:10","modified_gmt":"2018-05-16T03:30:10","slug":"bjc","status":"publish","type":"page","link":"https:\/\/www.hsu.edu.hk\/en\/academic-programmes\/undergraduate\/bjc\/","title":{"rendered":"Journalism and Communication"},"content":{"rendered":"<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-code-obj\">\n<h1><strong>Programme Information<\/strong><\/h1>\n<hr \/>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span4 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-video-obj motopress-margin-bottom-50\"><iframe src=\"\/\/www.youtube.com\/embed\/8RwmJxjFPZA?wmode=opaque\" class=\" mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<\/div>\n<div class=\"mp-span4 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-video-obj motopress-margin-bottom-50\"><iframe src=\"\/\/www.youtube.com\/embed\/bl_XK17dvHI?wmode=opaque\" class=\" mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<\/div>\n<div class=\"mp-span4 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-video-obj motopress-margin-bottom-50\"><iframe src=\"\/\/www.youtube.com\/embed\/8pPOwD0s1fs?wmode=opaque\" class=\" mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span4 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-code-obj\">\n<p><img loading=\"lazy\" class=\"right\" src=\"\/.\/old\/images\/AcademicProgramme\/bjc\/pic_01.jpg\" alt=\"\" width=\"200\" height=\"200\" \/><\/p>\n<\/div>\n<\/div>\n<div class=\"mp-span8 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-code-obj\">\n<p>The School of Communication offers a 4-year degree programme in journalism and communication. It focuses on training students to be business journalists and corporate communication professionals in order to meet societal demands by offering two concentrations: business journalism and corporate communication.<\/p>\n<p>BJC students are normally required to complete a total of 129 credits in three Study Areas: General Education, Business, and Journalism and Communication.<\/p>\n<p>The table below illustrates the number of required and elective modules in each study area <span style=\"color: #ff0000;\">for students admitted in 2016\/17 and thereafter<\/span>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-code-obj\">\n\n<table id=\"tablepress-60\" class=\"tablepress tablepress-id-60\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\"><center>Study area<\/center><\/th><th class=\"column-2\"><center>Core (Credits)<\/center><\/th><th class=\"column-3\"><center>Elective (Credits)<\/center><\/th><th class=\"column-4\"><center>Total (Credits)<\/center><\/th><th class=\"column-5\"><center>Percentage (%)<\/center><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2\">\n\t<td class=\"column-1\">1. BJC major \/ specialities<\/td><td class=\"column-2\"><center>8 (24)<\/center><\/td><td class=\"column-3\"><center>\u2013<\/center><\/td><td class=\"column-4\"><\/td><td class=\"column-5\"><\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">With Business Journalism Concentration \/<br \/>\nCorporate Communication Concentration<\/td><td class=\"column-2\"><center>4 (12)<\/center><\/td><td class=\"column-3\"><center>6 (18)<\/center><\/td><td class=\"column-4\"><center>18 (54)<\/center><\/td><td class=\"column-5\"><center>41.9%<\/center><\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">2. Business Education<\/td><td class=\"column-2\"><center>5 (15)<\/center><\/td><td class=\"column-3\"><center>1 (5)<\/center><\/td><td class=\"column-4\"><center>6 (18)<\/center><\/td><td class=\"column-5\"><center>14.0%<\/center><\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">3. Common Core Curriculum<\/td><td class=\"column-2\"><center>13 (39)<\/center><\/td><td class=\"column-3\"><center>2 (6)<\/center><\/td><td class=\"column-4\"><center>15 (45)<\/center><\/td><td class=\"column-5\"><center>34.8%<\/center><\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">      i. General Education<\/td><td class=\"column-2\"><center>5 (15)<\/center><\/td><td class=\"column-3\"><center>2 (6)<\/center><\/td><td class=\"column-4\"><center>\u2013<\/center><\/td><td class=\"column-5\"><center>\u2013<\/center><\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">      ii. Languages<\/td><td class=\"column-2\"><center>6 (18)<\/center><\/td><td class=\"column-3\"><center>\u2013<\/center><\/td><td class=\"column-4\"><center>\u2013<\/center><\/td><td class=\"column-5\"><center>\u2013<\/center><\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">            \u2013 Chinese<\/td><td class=\"column-2\"><center>3 (9)<\/center><\/td><td class=\"column-3\"><center>\u2013<\/center><\/td><td class=\"column-4\"><center>\u2013<\/center><\/td><td class=\"column-5\"><center>\u2013<\/center><\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">           \u2013  English<\/td><td class=\"column-2\"><center>\t3 (9)<\/center><\/td><td class=\"column-3\"><center>\u2013<\/center><\/td><td class=\"column-4\"><center>\u2013<\/center><\/td><td class=\"column-5\"><center>\u2013<\/center><\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">iii. Quantitative Methods &amp; IT Skills<\/td><td class=\"column-2\"><center>2 (6)<\/center><\/td><td class=\"column-3\"><center>\u2013<\/center><\/td><td class=\"column-4\"><center>\u2013<\/center><\/td><td class=\"column-5\"><center>\u2013<\/center><\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">4. Free Elective<\/td><td class=\"column-2\"><center>0<\/center><\/td><td class=\"column-3\"><center>4 (12)<\/center><\/td><td class=\"column-4\"><center>4 (12)<\/center><\/td><td class=\"column-5\"><center>9.3%<\/center><\/td>\n<\/tr>\n<tr class=\"row-12\">\n\t<td class=\"column-1\"><center><strong>Total<\/strong><\/center><\/td><td class=\"column-2\"><center>30 (90)<\/center><\/td><td class=\"column-3\"><center>13 (39)<\/center><\/td><td class=\"column-4\"><center>43 (129)<\/center><\/td><td class=\"column-5\"><\/td>\n<\/tr>\n<tr class=\"row-13\">\n\t<td class=\"column-1\"><center><strong>Percentage (%)\t<\/strong><\/center><\/td><td class=\"column-2\"><center>69.8%<\/center><\/td><td class=\"column-3\"><center>30.2%<\/center><\/td><td class=\"column-4\"><\/td><td class=\"column-5\"><center>100%<\/center><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-60 from cache -->\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-code-obj\">\n<p>The table below illustrates the number of required and elective modules in each study area\u00a0<span style=\"color: #ff0000;\">for students admitted before 2016\/17<\/span>.<span style=\"color: #ff0000;\"><br \/>\n<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-code-obj\">\n\n<table id=\"tablepress-61\" class=\"tablepress tablepress-id-61\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\"><center>Study area<\/center><\/th><th class=\"column-2\"><center>No. of required modules (Credits)<\/center><\/th><th class=\"column-3\"><center>No. of elective modules (Credits)<\/center><\/th><th class=\"column-4\"><center>No. of free elective modules (Credits)<\/center><\/th><th class=\"column-5\"><center>Total no. of modules studied (Credits)<\/center><\/th><th class=\"column-6\"><center>Percentage (%)<\/center><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Journalism and Communication<\/td><td class=\"column-2\"><center>6 (18)\t<\/center><\/td><td class=\"column-3\"><center>\u2013<\/center><\/td><td class=\"column-4\"><center>\u2013<\/center><\/td><td class=\"column-5\"><center>6 (18)\t<\/center><\/td><td class=\"column-6\"><center>14%<\/center><\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">With Business Journalism Concentration \/<br \/>\nCorporate Communication Concentration<\/td><td class=\"column-2\"><center>4 (12)<\/center><\/td><td class=\"column-3\"><center>3 (9)<\/center><\/td><td class=\"column-4\"><center>\u2013<\/center><\/td><td class=\"column-5\"><center>7 (21)<\/center><\/td><td class=\"column-6\"><center>16%<\/center><\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Business<\/td><td class=\"column-2\"><center>4 (12)<\/center><\/td><td class=\"column-3\"><center>2 (6)<\/center><\/td><td class=\"column-4\"><center>\u2013<\/center><\/td><td class=\"column-5\"><center>6 (18)\t<\/center><\/td><td class=\"column-6\"><center>14%<\/center><\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">General Education<\/td><td class=\"column-2\"><center>12 (36)<\/center><\/td><td class=\"column-3\"><center>\u2013<\/center><\/td><td class=\"column-4\"><center>\u2013<\/center><\/td><td class=\"column-5\"><center>12 (36)<\/center><\/td><td class=\"column-6\"><center>28%<\/center><\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Free Electives<\/td><td class=\"column-2\"><center>\u2013<\/center><\/td><td class=\"column-3\"><center>\u2013<\/center><\/td><td class=\"column-4\"><center>12 (36)<\/center><\/td><td class=\"column-5\"><center>12 (36)<\/center><\/td><td class=\"column-6\"><center>28%<\/center><\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\"><center><strong>Total<\/strong><\/center><\/td><td class=\"column-2\"><center>26 (78)<\/center><\/td><td class=\"column-3\"><center>5 (15)<\/center><\/td><td class=\"column-4\"><center>12 (36)<\/center><\/td><td class=\"column-5\"><center>43 (129)<\/center><\/td><td class=\"column-6\"><center>100%<\/center><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-61 from cache -->\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-code-obj\">\n<h4 style=\"margin-left: .05in;\"><strong>Programme Objectives<\/strong><\/h4>\n<ol>\n<li style=\"margin-left: 40px;\">Competence in professional communication in English, Chinese and other forms of communication;<\/li>\n<li style=\"margin-left: 40px;\">State-of-the-art knowledge of theories and principles in journalism and communication from regional and intercultural perspectives;<\/li>\n<li style=\"margin-left: 40px;\">Critical and creative abilities in analysing the complexities of media and applying theories to various contexts, especially business context;<\/li>\n<li style=\"margin-left: 40px;\">Competence in converged communication skills in business communication and corporate communication;<\/li>\n<li style=\"margin-left: 40px;\">A strong sense of social responsibility and high commitment to professional ethics.<\/li>\n<\/ol>\n<h4><strong>Programme Intended Learning Outcomes<\/strong><\/h4>\n<p>Upon Completion of the Programme, students should be able to:<\/p>\n<ol>\n<li style=\"margin-left: 40px;\">Communicate appropriately and effectively in both spoken and written forms in English and Putonghua at a level competent for general communication, especially in a business context;<\/li>\n<li style=\"margin-left: 40px;\">Command fundamental journalism and communication theories and principles;<\/li>\n<li style=\"margin-left: 40px;\">Understand corporate communication functions such as internal and external communication, media relations, customer service and corporate identity development;<\/li>\n<li style=\"margin-left: 40px;\">Demonstrate a global perspective and an understanding of cultural diversity, as evidenced by an understanding of globalisation, the dimensions along which cultures vary and the implications of both for business;<\/li>\n<li style=\"margin-left: 40px;\">Demonstrate the ability to conduct research, gather information, synthesise and analyse data and present relevant news or persuasive information at a professional level;<\/li>\n<li style=\"margin-left: 40px;\">Have the ability to make independent judgment on social, cultural and business issues in local community and Greater China;<\/li>\n<li style=\"margin-left: 40px;\">Think critically, creatively and independently; evaluate their own work and the work of others for accuracy, fairness, clarity, and correctness;<\/li>\n<li style=\"margin-left: 40px;\">Apply IT technologies appropriate for the production, editing and presentation of visual, aural, textual or other media content;<\/li>\n<li style=\"margin-left: 40px;\">Be an ethical professional who understands the legal implications, considerations and practices of the media and business professions and assumes a strong sense of social responsibility.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-code-obj\">\n<p>QF Level: 5<br \/>\nQR Registration No.: 11\/001032\/5<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-code-obj\">\n<table style=\"width: 98.94%; border: 1px solid #f1f1f1;\" border=\"1\" width=\"98%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 27.36%; height: 36px;\"><strong>Primary Area of Study<\/strong><\/td>\n<td style=\"width: 72.64%; height: 36px;\">09. Mass Media and Communications, Journalism and Public Relations<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 27.36%; height: 36px;\"><strong>Other Area of Study<\/strong><\/td>\n<td style=\"width: 72.64%; height: 36px;\">06. Business and Management<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-code-obj\">\n<h4><strong><br \/>\nEducation Pathways<\/strong><\/h4>\n<p>Qualified graduates are encouraged to pursue further study toward advanced academic and professional degrees in journalism, mass communication, corporate communication and public relations in Hong Kong or abroad.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-span12 motopress-clmn  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-code-obj\">\n<p><img loading=\"lazy\" class=\"alignnone wp-image-21422 size-full\" src=\"http:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2018\/05\/BJC_Apr-2018-1.png\" alt=\"\" width=\"100\" height=\"142\" \/><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2018\/05\/BJC_Apr-2018.pdf\" target=\"_blank\" rel=\"noopener\">Programme Pamphlet<\/a><\/span>\u00a0(<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.hsu.edu.hk\/wp-content\/uploads\/2018\/05\/BJC_Apr-2018.txt\" target=\"_blank\" rel=\"noopener\">Text Version<\/a><\/span>)<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Enquiries<\/strong><\/h4>\n<hr \/>\n<p>Email:<br \/>\n<a href=\"mailto:bjc@hsmc.edu.hk\">bjc@hsmc.edu.hk<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Programme Information The School of Communication offers a 4-year degree programme in journalism and communication. It focuses on training students to be business journalists and corporate communication professionals in order to meet societal demands by offering two concentrations: business journalism and corporate communication. BJC students are normally required to complete a total of 129 credits [&hellip;]","protected":false},"author":43,"featured_media":0,"parent":524,"menu_order":255,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/pages\/808"}],"collection":[{"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/comments?post=808"}],"version-history":[{"count":75,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/pages\/808\/revisions"}],"predecessor-version":[{"id":21427,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/pages\/808\/revisions\/21427"}],"up":[{"embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/pages\/524"}],"wp:attachment":[{"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/media?parent=808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/categories?post=808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hsu.edu.hk\/en\/wp-json\/wp\/v2\/tags?post=808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}