• School of Humanities & Social Science

    • Mr Roy YING （殷暉先生）
    B.Comm. (UBC)
    Msc. Corp Governance (HKBU)

    BBA-MKT Programme Director
    Senior Lecturer
    Department of Marketing

    Tel : 3963 5612
    Email :
    royying@hsu.edu.hk


    Roy has accumulated over 20 years of professional and academic experience in corporate communications, public affairs, CSR, event management, crisis communication and stakeholder management through different roles from MTR Corporation, Jardine Matheson, Hong Kong Trade Development Council, Hong Kong General Chamber of Commerce and Royal Institution of Chartered Surveyors. Roy obtained a B.Comm. (1994) degree from the University of British Columbia, and a Msc in Corporate Governance & Directorship (2011) from the Hong Kong Baptist University.  Concurrent to his full-time commitments, Roy had been invited to teach in various higher education institutions on subjects related to event management, crisis communications and integrated marketing communications. Roy is also a seasoned corporate trainer in delivering workshops in crisis management, media response, event management for corporate clients including the Legislative Council Secretariat, HKSAR Government’s Civil Service Bureau and China Taiping Insurance. Roy is also a contributing author to the Times High Education, Mix Meetings Magazine, and South China Morning Post.

    Research and Teaching InterestsIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)Business and Professional Engagement (including membership)
    TopResearch and Teaching Interests
    • Integrated Marketing Communications, Crisis Communications, Event Management, Airport Operations Management, International Business, Strategic Management and Leadership
    TopIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
    • Chan, SY Raymond, Tang ST, Ying F Roy and Tam SW (2011), “Media Coverage of Corporate Governance Scandals and Stock Market Returns,” Society of Interdisciplinary Business Research (SIBR) 2011 Conference on Interdisciplinary Business Research
    • Moir, Michael, Brooke, Margaret, Cheung Adrian, Ying F Roy, DiStefano, Lynn and Ho, Daniel and Lee, Hoyin (2016), “Adaptive Reuse of Built Heritage in Hong Kong – Integrated Conservative Approach for Development,” Royal Institution of Chartered Surveyor Professional Journal – Insight Paper Series
    TopBusiness and Professional Engagement (including membership)
    • Member, Hong Kong Institute of Directors