- Leung Miu Yee (Accepted) ‘’Initiatives on promotional campaigns to generate sales transactions on a man-made festival: How bachelor’s day is turning 1111 into money’’ Emerald Emerging Market Case Journal.
- Leung Miu Yee (forthcoming) ‘’Why Alibaba might be leading ahead in the world’s e-commerce for another 10 years’’, Emerald Emerging Market Case Journal.
- Leung Miu Yee (forthcoming) Out of the sin-bin and into your e-shopping trolley: The case of Taobao\'s doppelgänger brand image, Emerald Emerging Market Case Journal.
- Leung Miu Yee (2015), “The growing pressure on Groupon’s once-successful daily deal business” Emerald Emerging Markets Case Journal.
Conference Paper
- Presented ‘’Born to 2B Connected: Digital Natives’ attitude and behavior towards socializing online’’, Faculty of Business and Management” at AIBSEAR Conference 2015
Invited Presentations
- “Why Alibaba might be leading ahead in the world’s e-commerce for another 10 years’’ Presented at: Department of Marketing and Management, University of Bristol, 2018; the Communication & Computing Research Centre, University of Sheffield Hallam, 2018”
- "Born 2B Connected: Digital natives’ attitudes and behaviour towards socializing online\". Presented at: Department of Marketing and Management, University of Bristol, 2016; Department of Computer and Science, University of Sheffield Hallam, 2016; Faculty of Business and Management, University of Swansea, 2016.
- “The growing pressures on Groupon’s once-successful daily-deal business\". Presented at Department of Economic and Finance, University of Bristol, 2015.
- “Women shaping the 21st century through cyber conversation in a virtual community”. Presented at Department of Economic and Finance, University of Bristol, 2014.
- “Measuring tie strength dimension within a virtual brand community”. Presented at: Plymouth Business School, University of Plymouth, 2013; School of Business Management, University of Wales 2012.
- “Information technology in a knowledge-based society: Adoption of web-campus for students\' learning and academic development”. Presented at: Department of Business Management, University of Sheffield Hallam, 2011.
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