ENG4335 - Discourse Analysis: Business and Other Genres

Year of Study:4
Credit Units: 3
Duration: 45hours
Prerequisites: ENG1200 Introduction to Linguistics,
ENG2220 Language and Society
and/ or
ENG3230 Language and Society
or with special permission from Instructor and approval by Department Head
Module Description
This module addresses different approaches that analyse language at the level of discourse, or connected language above the level of individual sentences in naturally occurring spoken language and written language texts. These may include narratives and stories, plays and drama, poetry, novels, speeches, presentations and conversations. Discourse analysis incorporates insights from many different fields of research including linguistics, literary analysis, communications, sociology, anthropology and psychology. Class discussions include: how language is used effectively and persuasively (rhetoric), different categories of discourse, including their internal organisation (genre), styles of discourse and communicative strategies in social interactions. This module will also discuss the notion of power in social relationships and how it is expressed and maintained in discourse. After discussing these notions more generally, class discussions will apply these tools for discourse analysis to discourses in contexts associated with business, commerce and economics. Students are also encouraged to apply these tools and methods of discourse analysis in projects and activities to issues related to business, commerce and economics, and to English language discourses in Hong Kong. This module is intended for intermediate and advanced students interested in English language studies from either linguistic or literary perspectives.
Learning Outcomes
Upon completion of this module, students should be able to:

  1. Discuss and write about different aspects of spoken and written discourse in the English language.

  2. Create a presentation on an aspect of discourse analysis, and then facilitate an informed discussion of the topic in the classroom.

  3. Design and implement a research project on an aspect of discourse analysis and present the results in a professional format.

  4. Use e-learning platforms, such as the Moodle-based eCampus system, to participate in on-line guided class discussions, together with internet-based electronic tools for academic research.