BUS4009/MGT4001 - Business Policy and Strategy
|Year of Study:||4|
|Prerequisites:||BUS1002/MGT1002 Principles of Management or with the Instructor’s permission and upon endorsement of the relevant Head and Programme Director|
This module aims to introduce a wide range of strategic issues faced by modern business organisations together with the theories, techniques and tools to formulate, implement and evaluate strategies designed to establish and maintain competitive advantage. It builds upon the knowledge gained in previous study and will provide links with cognate areas such as marketing and human resource management, and industrial economics.
Upon completion of this module, students should be able to:
- learn the theoretical issues involved in strategic management;
- assess the feasibility of a business strategy for a given organisation;
- prioritise and design strategies for achieving strategic goals and objectives; and
- apply theories of strategic management in a dynamic business environment.