24 April 2013
BJC Talk Series 6: Financial PR in Greater China, a prosperous industry
The School of Communication invited Mr. Andrew Fung, an experienced communications professional as well as the founder and Managing Director of PR Concepts Co., Ltd., as its guest speaker of the BJC Talk Series 6. Mr. Fung spoke on financial PR development in greater China. He states that financial PR is a prosperous but challenging industry. Apart from coordinating different kinds of PR activities, crisis management is also a major part of the work of financial PR. Mr. Fung believes that adequate preparation for handling the media is the key to building up good customer image. Mr. Fung’s vivid sharing has certainly equipped BJC students with better understanding of the job of Financial PR.
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Mr. Andrew Fung shared with students his experience in the PR industry
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A scene at the talk
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Students asked Mr. Fung how to be a professional financial PR
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 Prof. Scarlet Tso ( Left ) presents a souvenir to Mr. Andrew Fung ( Middle ) |
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